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Design and UX Trends to Boost Conversions [INFOGRAPHIC]

If you’re like me, you’re a sucker for trends. I wear my denim with massive holes in the knees (much to the dismay of my grandmother). I change my hair constantly (much to the dismay of airport security). And I prefer my lunch served fresh from a food truck (ain’t nobody got beef with that).

But trends are not always a good thing — for digital marketers, jumping on the latest and greatest design and UX trend can hurt campaigns. On the other hand, they may boost conversions. The only sure way to know which way the pendulum swings is to A/B test ‘em for yourself.

The folks at The Deep End Design have compiled a comprehensive list of design and UX trends that have been shown to boost conversions.

We suggest using this list as a jumping off point if you’re not sure what to test. Of course, as with any trend, you’ll need to test it to see what works for you. If you just follow the herd, you might wind up like this guy

What to A/B test?

Embed this infographic on your site

About Amy Wood
Amy Wood is a writer and editor at Unbounce. She previously worked as an editor at a nationally published health and wellness magazine, where she learned about the benefits of vitamin D and em-dashes. She enjoys eating tacos, reading graphic novels and binge-watching tv series on Netflix. But mostly eating tacos. Find her on Twitter: @phoenixorflame
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  • Your infographics are always super, they help us to understand the post easily.

  • Your infographics are always super.

  • lic

    thanks.

  • Eli

    I super like this :)

  • This is amazing, thanks for sharing Amy.
    Hope you’re ok if I share it with my followers and give a mention at my upcoming conference at Blog Mastery.

    • Amy Wood

      Share away, Edward! Make sure to plug The Deep End Design, too, as they are the ones who designed the infographic. Good luck at the conference!

  • Love this! At ConversionLab we have implemented a lot of these UX trends in our CRO for our customers with great success!

    #5 Minimal Lead Captire compined with providing good content as an automated lead nurtire email drip has proven to be incredibly effective.

  • Thanks for sharing the infographic Amy! I LOVE Unbounce, so it’s fun to see our infographic get posted here. If you think it would make a good podcast episode, I’d be down to come on and discuss it.

    • Amy Wood

      Awesome, Wes — I’ll pass this along to our Multimedia Producer. And thanks for making great, shareable content :)

  • Thanks for sharing Amy.

  • Thanks for sharing information because UX Concept is most useful in web

  • Very interesting read to boost conversions…

  • Great… I m very Affected. You have done an outstanding job. I learned a lot from this remarkable article. Thanks

  • Thank you Ms. Amy,

    I start to have a overall vision about my landing page. I will fixed it as a way to optimize my conversions.

    Best Regards from Vietnam,

  • Thanks Amy – In your opinion how much do conversion rates vary on average between a landing page with a contact form for example and a Website with a generic contact form on a contact page? Also what are the key factors that you would attribute this to?

    • Amy Wood

      Hi, Ben — great question!

      I don’t have specific stats re: landing page vs. homepage conversion rates, because they do vary based on many factors; however, I can say that a well-designed landing page will convert better than a generic form on your website. The reason for this is because everything on your landing page (the copy, design and all elements on the page) should persuade your visitor to fulfill your Call to Action. On a web page, your Call to Action will likely be competing for attention: whether it be from external links or a nav bar. If you’d like to learn more, I suggest checking out this video on Attention Ratio: https://vimeo.com/78593795.

      Cheers, Ben — hope this helps!

      Amy

  • Interesting solutions go in simplicity and CTA :)

  • This is amazing, thanks for sharing Amy, its very interesting read to boost conversion

  • Thanks for sharing the nice content of info graphic conversion. For info graphics conversion it’s really helpful.

  • With havin so much content and articles do you ever run into any issues of plagorism or copyright infringement?
    My website has a lot of exclusive content I’ve either created
    myself or outsourced but it appears a lot of it is popping it up all over the internet without my agreement.
    Do you know any ways to help prevent content from being ripped off?
    I’d definitely appreciate it.

  • Great article. I personally think the only new trends mentioned (or at least ones we’ll see more of) are #2 and #3. The rest seem like they will be continued trends from previous years.
    Good stuff. Looking forward to this year!

  • Hi Amy,

    You have shared wonderful post. Your info graphics provide full and clear information. People can easily understand the combination of content and images. Thanks for sharing.