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What This Webinar Is About
The world changed when Google announced Expanded Text Ads. Ad copy testing is no longer an option in 2016. The best brands are growing their business not by spending more money but by understanding their customers and testing new ad copy with each buyer persona. Brad Geddes from AdAlysis and Duane Brown from Unbounce are going to cover what it takes to test your ad copy in 2016.
What You'll Learn
- How to stay ahead of the competition
- When it makes sense to do ad copy testing and when it doesn’t
- What ad testing options exist on AdWords and Facebook
- How to do proper ad testing and what a confidence level is with testing
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What conversion metrics you should be looking at to achieve your goals
Are you ready to make more money in 2016?
Duration: 1 hour
Duane Brown is a performance marketer at Unbounce. In the past he has done work for clients including ASOS, Telstra, Jack Wills, Cineplex and Grant Thornton. He has spoken at MozCon, Google, HeroConf, North By North East Interactive, AllFacebook Expo Conference.
About Duane Brown, Performance Marketer at Unbounce
About Duane Brown
Brad Geddes has been involved in online marketing for 15 years. Over the years, he has provided a variety of consulting services, including: usability, conversion optimization, product development, product positioning, and agency consulting. He has managed, SEO, PPC, social, display, and affiliate marketing campaigns for both himself and others. One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training.