Posts by Jen Havice

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.

How to Reduce Friction in Your Landing Page Copy Using the Fogg Model

Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a simple but powerful psychological framework for reducing friction on your landing page.

How To Use Your ‘About Us’ Page To Acquire Customers

An ‘About Us’ page isn’t just about branding. It’s an opportunity to launch customers deeper into your marketing funnel. Here are some tips for making your About page copy more conversion friendly.

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