Posts by Jen Havice

How to Reduce Friction in Your Landing Page Copy Using the Fogg Model

Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a simple but powerful psychological framework for reducing friction on your landing page.

How To Use Your ‘About Us’ Page To Acquire Customers

An ‘About Us’ page isn’t just about branding. It’s an opportunity to launch customers deeper into your marketing funnel. Here are some tips for making your About page copy more conversion friendly.

More blog posts:
x
Get actionable optimization tips delivered straight to your inbox.

You'll learn:

  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers