Posts by Michael Aagaard

Landing Page Design – Why Purpose Trumps Pretty

If you want to create a high-converting landing page, you need to start by defining your goals. Pretty is awesome, but purpose is better. Or is it? Let’s find out…

Your Landing Page Needs You! 4 Techniques to Develop a Real Test Hypothesis

Make your A/B testing choices more informed using 4 smart techniques about finding out what to test, once you’ve identified which pages need work. Learn why in LPO it’s smart to ask the what, why, and how – in that order.

The Flexible Framework for Writing High-Converting Landing Page Copy

Here’s a simple, yet highly effective framework I’ve developed and used time and time again to achieve dramatic results and conversion lifts.

What Makes a Great CTA? 10 Examples With Test Ideas to Improve Conversion

If you’re looking for a quick lift in conversions on a landing page, the button copy is an excellent place to start. In fact, just tweaking a few words of the call-to-action can have major impact on your conversion rate

6 Proven Methods for Selling A/B Testing to a Skeptical Client

A/B testing remains a discipline shrouded in mystery and misunderstanding. This post has 6 proven methods for mitigating anxiety and selling A/B testing to a skeptical client.

[How To] Write a Call-to-Action that Converts – With Case Studies

This guide, packed with case studies, examples, and simple optimization principles, will teach you exactly how to write calls-to-action that converts.

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  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers