@2015 Unbounce // All rights reserved

@danaditomaso

Download Slides

PHOTOS OF THE TALK

VIEW MORE PHOTOS ON FACEBOOK

Dana DiTomaso

Brand-Infused PPC For Better Results
 
Whether at a conference, on the radio, or in a meeting, Dana DiTomaso likes to impart wisdom that helps companies turn marketing BS into real strategies. After 10+ years, she's seen (almost) everything.
 
Generic PPC ads, beware. Dana’s presentation is all about standing out in crowded online verticals, and improving the ways in which companies talk about themselves in paid search. In Dana’s world, there’s no room for lazy PPC marketers who create ads with identical copy.
 
Dana’s presentation will teach you:

 

 

 

  • Why companies in crowded verticals don’t deserve traffic; they have to earn it by infusing their brand characteristics into paid ads.
     
  • Why customers don’t want “interruptive” experiences; you can interrupt them once to get attention,  but they don’t want surprises once they’re engaged
     
  • Why ads should be written to personas, and how to develop these personas most effectively...device + keyword + persona + brand = converting copy

 

SPEAKERS VIDEOS

The Four Corners of Conversion: Understanding the Intersection of Copy, Design, Interaction & Psychology

 

Oli Gardner
42 min
WATCH VIDEO 
Brand-Infused PPC For Better Results

 

Dana DiTomaso
34 min
WATCH VIDEO 
Persuasive & Perverse Psychology: How to Win Customers and Influence People

 

Bart Schutz
45 min
WATCH VIDEO 
Pulling the Emotional Trigger: Psychological Tactics to Convert Your

 

Talia Wolf
34 min
WATCH VIDEO 
Colin Nederkoorn & Justine Jordan

 

Full Stack Panel
38 min
WATCH VIDEO 
A Framework For Mobile Conversion

 

Tim Ash
32 min
WATCH VIDEO 
Death to Fear And Laziness! How to Push Yourself to Write Sticky Landing Page Copy

 

Joanna Wiebe
37 min
WATCH VIDEO 
Brand & CRO: Trick or Treat, the Choice is Yours

 

Wil Reynolds
47 min
WATCH VIDEO 
Joanna Wiebe, Demian Farnworth & Amy Harrison

 

Copywriting Panel

 

38 min
WATCH VIDEO 
From Conversion to Manipulation: How Successful Marketing Practices Persuasion

 

Nathalie Nahai
27 min
WATCH VIDEO 
How To Generate Those Leads All Day, Everyday

 

Mike King
30 min
WATCH VIDEO 
Don’t Do Anything on Your Landing Page You Wouldn’t Do On a First Date

 

Karl Gilis
39 min
WATCH VIDEO 
How crashing the drone increased our conversion.

 

Drone Memorial
2 min
WATCH VIDEO 
How to Conduct Solid, Data-Driven Conversion Research

 

Michael Aagaard
31 min
WATCH VIDEO 
How Can You Foster a Better Culture Around Optimization?

 

Joanna Lord
28 min
WATCH VIDEO 
Video For Conversion & Beyond

 

Phil Nottingham
34 min
WATCH VIDEO 
Michael Aagaard, Peep Laja & Ton Wesseling

 

Testing Panel
42 min
WATCH VIDEO 
KEEP ME POSTED

STAY IN THE LOOP FOR 2016

Subscribe to Unbounce Events to get the latest conference updates, awesome discounts and conference goodies including: videos, slide decks, notes, blog posts, photos and more!

 

 

Please correct the following errors: