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Mike King

How To Generate Those Leads All Day, Everyday
 
As founder of boutique agency iPullRank, Mike consults with both startups and major corporations. He’s been a marketing director, developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Leaning on his background as an independent rapper, Mike is a dynamic speaker who contributes to conferences and blogs all over the world.

In this presentation, Mike tackles the lead generation process and shows you why the typical “Fulfill > Capture > Qualify > Nurture > Close” model simply doesn’t cut the mustard. He goes into detail on what a more effective lead gen process looks like, the critical role of data-driven personas, and how personas can help us qualify leads.

You’ll learn:

 

 

 

  • Why the standard lead gen process forces marketers into “too many one night stands and not enough long-term relationships”
     
  • Why data-driven personas are so important, and why they should dictate everything from lead qualification to content readability
     
  • Why the tactics you employ should not be “about how marketers feel about them, but how audiences react to them”

 

SPEAKERS VIDEOS

The Four Corners of Conversion: Understanding the Intersection of Copy, Design, Interaction & Psychology

 

Oli Gardner
42 min
WATCH VIDEO 
Brand-Infused PPC For Better Results

 

Dana DiTomaso
34 min
WATCH VIDEO 
Persuasive & Perverse Psychology: How to Win Customers and Influence People

 

Bart Schutz
45 min
WATCH VIDEO 
Pulling the Emotional Trigger: Psychological Tactics to Convert Your

 

Talia Wolf
34 min
WATCH VIDEO 
Colin Nederkoorn & Justine Jordan

 

Full Stack Panel
38 min
WATCH VIDEO 
A Framework For Mobile Conversion

 

Tim Ash
32 min
WATCH VIDEO 
Death to Fear And Laziness! How to Push Yourself to Write Sticky Landing Page Copy

 

Joanna Wiebe
37 min
WATCH VIDEO 
Brand & CRO: Trick or Treat, the Choice is Yours

 

Wil Reynolds
47 min
WATCH VIDEO 
Joanna Wiebe, Demian Farnworth & Amy Harrison

 

Copywriting Panel

 

38 min
WATCH VIDEO 
From Conversion to Manipulation: How Successful Marketing Practices Persuasion

 

Nathalie Nahai
27 min
WATCH VIDEO 
How To Generate Those Leads All Day, Everyday

 

Mike King
30 min
WATCH VIDEO 
Don’t Do Anything on Your Landing Page You Wouldn’t Do On a First Date

 

Karl Gilis
39 min
WATCH VIDEO 
How crashing the drone increased our conversion.

 

Drone Memorial
2 min
WATCH VIDEO 
How to Conduct Solid, Data-Driven Conversion Research

 

Michael Aagaard
31 min
WATCH VIDEO 
How Can You Foster a Better Culture Around Optimization?

 

Joanna Lord
28 min
WATCH VIDEO 
Video For Conversion & Beyond

 

Phil Nottingham
34 min
WATCH VIDEO 
Michael Aagaard, Peep Laja & Ton Wesseling

 

Testing Panel
42 min
WATCH VIDEO 
KEEP ME POSTED

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