How Hotjar Grew Their Userbase to Over 100,000

David Darmanin, CEO of Hotjar, talks to Call to Action about how centering the user in their growth strategy helped Hotjar grow to over 100,000 users

About the podcast

How do you create amazing marketing experiences that convert like crazy while delighting your audience at every stage of their journey? Brought to you by Unbounce, this digital marketing podcast breaks down both the art and science of our craft, from strategy and planning to execution, measurement and optimization.

Listen every Wednesday for inspiring and actionable conversations with the smartest minds in digital marketing. We speak to the marketing directors, managers and thought leaders who are driving innovation and growth as well as the campaign strategists, copywriters, data analysts and conversion-centered designers on the front lines. Tune in and get inspired. That’s‚Äč your call to action.

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Walk Before You Sprint

We spoke to our CMO Jeremy Wallace about what he was looking for in a new marketing director… and why it took so darn long to find one. Plus, you also get to hear our new director Michelle Mercier's side of the story.

Episode 60

 

Episode 61

How Hotjar Grew Their Userbase to Over 100,000

David Darmanin, CEO of Hotjar, talks to Call to Action about how centering the user in their growth strategy helped Hotjar grow to over 100,000 users

Episode 59

Hiring Senior Marketers

Is machine learning helping or hurting digital marketers? In this episode, we get answers from our CTO Carl Schmidt and our Director of Data Science, Tommy Levi.

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Episode 61

Marketing Machines: Part 1

Ian Lurie, CEO of Portent Inc., talk about a realization he had about marketing one day while playing Dungeons and Dragons. But what about D&D could possibly change the way that Ian thinks about marketing? 

Episode 57

Marketing Machines: Part 2

Is machine learning helping or hurting digital marketers? In this episode, we get answers from our CTO Carl Schmidt and our Director of Data Science, Tommy Levi.

Episode 58

Episode 56

Why Dungeons and Dragons Can Make You A Better Marketer

 Jay Baer of Convince and Convert doesn't think you should let haters comments roll off your back. In this episode of the Call to Action podcast, he explains why he thinks you should clap back — and even hug your haters.

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