Conversion Rate Optimization

Event Marketing Can be the WORST Conversion Strategy Unless You Follow These 4 Simple Rules

Even in the world of digital marketing, face-to-face events are more popular and powerful than ever. Here’s how to turn your event marketing into a conversion strategy.

Why You Should Focus On Clicks Before Conversions

Content marketing is a long game and the first step in driving conversions through content is getting clicks to your blog, newsletter or other platform. Here are some data-based tips for how to do that.

Are Excessively Positive Customer Reviews Hurting Your Conversion Rates? [Study]

Customer reviews can have a huge impact on conversions, but not all reviews are created equal. We delve into the data to tell you everything you need to know about the power of social proof.

Real Life Conversion Lessons: Features vs. Benefits

Sometimes we discover marketing lessons in surprising places. Find out how a trip to the Apple Store taught us about driving conversions by highlighting a product’s benefits, not its features.

Small Changes That Have a BIG Impact on Increasing Conversion Rates

Sometimes small changes can make a big difference. Here’s how to increase conversion rates by as much as 65% by making a few simple tweaks.

The Ultimate Conversion Marketing Fantasy Football Team

What would your ideal conversion marketing fantasy team look like? Which marketers would you draft to help you dominate your next landing page campaign?

The Psychology of Social Proof & How to Build Trust in Your Business

When you say it, it’s marketing. When your customer says it, it’s social proof. How can you use social proof to improve your landing page conversion rate?

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3 Big Impact Visual Techniques to Increase Your Conversion Rates

Kick stock photography out the door and focus on maximizing the impact of your visuals . Here are 3 important insights about visual imagery that you can apply (and of course, test) to get the most out of the images in your marketing efforts.

666 Fresh Conversion Rate Optimization Tips – Curated by Oli Gardner

A massive, fresh, and noteworthy collection of conversion rate optimization tips from 2013. This list has everything you need to optimize your pages.

How To Use Conversion Optimization To Battle Shopping Cart Abandonment [Infographic]

What are the major concerns and solutions to battling shopping cart abandonment? Check out this immensely long, data-filled infographic with extra commentary & conversion insights.

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