Landing Pages

How to Increase Landing Page Conversions With the Psychology of Desire

Understand the psychology of desire and you’ll create powerful, high-converting landing pages. Successful brands are already doing it – here’s how you can do it too.

How Marketing Agencies Use Landing Pages to Run Successful Campaigns

Landing pages give marketing agencies superhuman efficiency, but with great power comes great responsibility. Here are three powerful landing page strategies used by successful marketing agencies.

How to Optimize Your Event Marketing With Social Ads and Landing Pages

If you’re going to spend money participating in conferences, you need to treat them as campaigns. Here’s how a few landing pages and a social ad budget can help attract and convert qualified leads – weeks before the event.

How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert

You’ve likely heard of Cialdini’s six principles of persuasion, but are you using them on your landing page? Here’s how to tap into the psychological power of influence to drive more conversions.

The Native Advertising Mistake (Almost) Every Marketer is Making

Native advertising is all the rage these days, but most marketers aren’t linking their native ads to dedicated landing pages. Here’s why they’re leaving money on the table.

The Psychology of Landing Page Videos (+5 Video Optimization Tips)

When a lead visits your landing page, you don’t have much time to convert. Here’s how landing page videos enhance trust – 60,000 times faster than language can.

Why Your Unique Value Proposition is Killing Your Landing Page Conversions and How to Fix It

What do you have to offer that no one else does? No, really. No one else. That’s your unique value proposition and it needs to be front and center on your landing page.

Don’t Bother Using Video on Your Landing Page Unless You’re Doing These 5 Things

Using video on your landing page is a great idea. Unless you’re doing it wrong, like most marketers. Here’s how to create a measurable video marketing campaign that actually drives ROI.

3 Landing Page Optimization Mistakes You Don’t Have to Make (Because I Already Made Them)

We all make mistakes. But they don’t usually result in a 30% drop in conversions. Check out these stories of basic landing page optimization mistakes so they don’t happen to you.

The 3 Landing Page Mistakes That 98% of Marketers Are Making [Webinar Video]

Want to join the online marketing 2%? In this video you’ll learn how to fix the 3 landing page mistakes that sabotage almost every marketing campaign.

More blog posts: