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Pay Per Click

Pay-per-click is the term used to describe inbound traffic that comes via paid search sources such as Google AdWords (or the Bing/Yahoo equivalent) or Facebook Ads (in the social realm).

If you want to learn more about pay-per-click advertising campaigns, check out The Ultimate Guide to PPC Landing Pages or one of our popular posts on the subject: You’re Doing AdWords Wrong (Here’s How to Make It Right).