Pay-Per-Click advertising is confusing at the best of times. Google constantly changes the rules for AdWords, display ads suffer from banner blindness (and horrible design) and don’t get me started on Facebook not letting you point your ads to your landing pages.
Does PPC excite you? Yeah, I didn’t think so. But I bet I know what does excite you… A Quality Score of 10, a CTR of 15% and a Conversion Rate that makes your boss pee her pants.
Keyword searches with high commercial intent are searches that show a more specific desire to purchase. An example would be where a searcher is looking to buy a product or service, like: “buy cordless phone”.
Who would win in a fight between SEO and PPC for your marketing $$? there are pros and cons to both, but make up your own mind with this juicy infographic and stat fight.
Your click-through-rate can be improved using techniques to modify your ads and placements only, while conversion rates are more influenced by the content and calls to action on your landing page. Learn 6 smooth skillz to do it better – with a video to boot…
A winning landing page does little to convert visitors if the page isn’t getting traffic. Learn the 3 main ways to get people to your landing pages: text ads, banner ads, social media ads – and the 4th – how to bring back visitors through the art of retargeting
Advertising on LinkedIn should be a vital part of your overall marketing strategy, simply because it’s the best way to target your campaigns to specific people using the 5 segmentation strategies we’ll discuss in this post.
Still trying to figure out Pay-Per-Click? Learn some of the best tips, tricks and industry tid-bits from this list of 35 awesome blogs on the topic written in 2011.
Ever wondered how Google determines your paid search ad position? The infographic below shows how the bidding auction works, including Ad Rank calculations, Cost Per Click, and how the all important Quality Score can influence your position.
An interview about PPC and landing pages with John Hossack from VKI Studios. Includes discussion on how to get started with PPC campaigns (avoiding the common pitfalls that most noobs run into) and some pay-per-click conversion ideas.