If you want to create a high-converting landing page, you need to start by defining your goals. Pretty is awesome, but purpose is better. Or is it? Let’s find out…
If you think you’ve been impervious to the subtle persuasions of the sales psychology, you need to read how you’ve been coerced over the years without your brain even knowing it.
Jargon is out, features are in, and there should be a focus on simplicity. Remember your audience for cloud services or SaaS landing pages. Here are 15 critiqued for conversion.
It’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. But it doesn’t have to be that way. Use this 50-point checklist to whip your landing page into shape.
All great food starts with a recipe. The same goes for your landing pages. In this post I break it down food network style into 9 ingredients. Learn how to create a tasty conversion experience for your visitors.
You may have heard of the latest changes to the App Store – iOS 6 is killing app discovery. Here’s the guide you need to sell your app without relying on Apple.
If you wanna know what messages to put on your homepage or landing page, and write great copy, swipe it from your visitors, customers and prospects. Follow this 4-step plan to learn how it’s done.
Inspired by a six year old’s world view, here are eight invaluable lessons to learn about your marketing strategy and landing pages.
Businesses are placing more importance on testing and optimization, but are they doing it right? Are they optimizing the right things? This post shows value of testing certain page elements, the challenges of measuring ROI, and the growth in the number of people involved in the process.
Here’s a simple, yet highly effective framework I’ve developed and used time and time again to achieve dramatic results and conversion lifts.