Landing Pages

3 Long-Form Copywriting Tricks You Should Steal

Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.

How Color Theory Affects Landing Page Conversion

Used well, color can help you to turn site visitors into customers or subscribers, reduce your bounce rate and make your landing pages far more engaging and successful.

5 Landing Page Conversion Killers

You may not know it, but there are a few conversion killers stalking your landing pages, hacking away at your leads and sales when you aren’t looking. Find out if you are falling foul to these 5 examples…

5 Landing Page Headline Formulas You Can Test Today

Writing a high-converting landing page headline can be tough. Why force yourself to write headline copy from scratch when you’ve got 5 headline formulas to get you started and that you can test?

Landing Page Design – Why Purpose Trumps Pretty

If you want to create a high-converting landing page, you need to start by defining your goals. Pretty is awesome, but purpose is better. Or is it? Let’s find out…

The Psychology of Social Commerce [Infographic]

If you think you’ve been impervious to the subtle persuasions of the sales psychology, you need to read how you’ve been coerced over the years without your brain even knowing it.

15 SaaS Landing Pages Critiqued for Conversion

Jargon is out, features are in, and there should be a focus on simplicity. Remember your audience for cloud services or SaaS landing pages. Here are 15 critiqued for conversion.

A 50-Point Checklist For Creating The Ultimate Landing Page

It’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. But it doesn’t have to be that way. Use this 50-point checklist to whip your landing page into shape.

A Recipe for the Perfect Landing Page

All great food starts with a recipe. The same goes for your landing pages. In this post I break it down food network style into 9 ingredients. Learn how to create a tasty conversion experience for your visitors.

A Marketers Guide to Selling Your Mobile App (Without Apple)

You may have heard of the latest changes to the App Store – iOS 6 is killing app discovery. Here’s the guide you need to sell your app without relying on Apple.

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