Landing Pages

Why I Hated Landing Pages…

In November 2004 I had my first real encounter with marketing people. It was a horrible experience. I come from the user experience (UX) crowd, indulging in usability, interaction design, information architecture and other such altruistic endeavours rooted in a desire to make the web work better for “the customer”. The marketing guys had anContinue Reading

Don’t Say It’s Over – A Second Chance at Conversion

Here’s the scoop cowboy: They came. They saw. They didn’t care. Sad, and perhaps a little painful – if you take these types of thing personally. Maybe they weren’t ready? Unprepared even. I’m not here to instill false hope about your business model or promise you a golden chalice of optimized redemption. Really I’m not.Continue Reading

Can You Catch 4 Ping Pong Balls? – How Too Many Messages Can Kill Your Conversion Rate

What do ping pong balls have to do with conversion rates? It’s all about focus and “message reception”. Recently, Rick and I have been giving landing page workshops to small businesses and start-ups, and we always kick things off with a game that involves ping pong balls… and an unwitting volunteer. Our purpose is toContinue Reading

Guest Post on the VKIStudios Blog – Conversion Centered Design

For my latest post, I wrote about Lessons in Conversion Centered Design: 7 Arm-Twisting Persuasion Techniques for Your Landing Pages on the web analytics and internet marketing blog over at VKIStudios.com. Overview The post uncovers 7 persuasive tactics for increasing conversion on your landing pages: Learn to point Let your visitors eat a grape TheContinue Reading

Coming Soon: The Landing Page Master Class

Landing pages are awesome, we all know that. They expand upon your ad message just enough to distill the concept into a bite-sized chunk of marketing goodness. They convert waaay better than the traffic you send to your homepage, and once you understand the basics, they’re pretty simple to put together. Having said that, thereContinue Reading

2010 New Year’s Marketing Resolutions – You Know Your Landing Page is Fat When…

In the spirit of failed New Year’s resolutions, I’m writing this post 11 days after the fact. We all do a miserable job of living up to our personal commitments, so I figured a few new business goals might be in order to get your marketing campaigns off the proverbial couch and into the gym.Continue Reading

The 12 Days of Christmas – A Cheesy Landing Page Optimization Lament

For the holiday season, I’ve taken a quick stab at re-writing that 12 Days of Christmas ditty. If Christmas ain’t really your thing, then hopefully the lolcat is enough to bring a smile to your face. Remember to sing along. Preferably after a few egg nog’s or Christmas Ale’s. (It’ll be funnier).

The A to Z of Landing Pages – 26 Facts Every Marketer Should Know

So you want to get into landing pages hey? Great idea. They can help create more focused marketing campaigns, improve measurability and increase the return on your marketing spend. If you’re new to the idea of using a landing page for your marketing campaigns, I’ve whipped up a quick A to Z to explain someContinue Reading

Free Landing Page Makeover – PhoenixSpanish.com

Today I’m going to present the first in a series of free landing page critiques. Our first example comes from language school LeTutor. My hope is that the simple process described below will be of benefit to others in a similar situation. I’d like to thank LeTutor for agreeing to the public scrutiny of theirContinue Reading

7 Easy Exercises to Boost Your Landing Page Health

Today we come to the end of the 7 Days to a Better Landing Page series, and I’m going to leave you with a series of exercises you can use to keep the momentum going after you launch a landing page. If you are in the business of creating marketing campaigns, I’m hoping you areContinue Reading

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