In my interview with Tim Ash, we discuss landing page optimization, the impacts of social media on conversion, and optimizing pages on a desert island…
Inbound links based on your personal brand/celebrity/expertise, either from bios in guest posts or references to you based on your subject knowledge, can be a big factor in determining organic search rank. Tonight this got me thinking… If changing your name could significantly increase the organic search exposure of your site/brand, would you do it?
You can improve your AdWords quality score and conversion rate by using targeted, promotion-specific landing pages for your PPC campaigns. This post will teach you how to leverage landing pages to lower you cost-per-click.
Conversion Heroes Conversion Heroes is a series of short 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Roberta Rosenberg Roberta is a regular contributor to Copyblogger.comContinue Reading
Now that we’ve had a year of blog posts at Unbounce, I thought it would be worth digging back through the pile to uncover the most popular ones. Our Top 10 is based on a combination of factors, including the reactions of our readers – comments, retweets and inbound links. Enjoy looking back on theContinue Reading
Reporting on the success (or failure) of your marketing campaigns is a massive pain. I’d rather stick a pitchfork in my ankle than wait for a monthly report from an IT department, or sit through a 30-slide presentation of Google Analytics charts by a business analyst. And it’s only getting worse now that the conceptContinue Reading
The conversion scorecard is a tool you can use to gauge the effectiveness (or readiness) of your landing pages, in a simple 20-question yes/no format. How to use the scorecard to score your page Answer each of the 20 questions as honestly as you can and tally the number of “Yes” responses to arrive atContinue Reading
This post is the first in a series exploring the Landing Page Manifesto – which is a set of guiding principles for producing effective landing pages. The idea is to recognize the various elements required to address the complexities of conversion centered design, and teach it through the use of metaphor. Each follow-up post inContinue Reading
Nice T-shirt. Terrible way to spend your inbound marketing budget. There’s a simple point to be made here. When you’re sending multiple streams of inbound traffic to your homepage (or registration page, cart page) the original upstream ad message gets lost in a flood of generic multi-channel multi-product communication that dilutes the experience to theContinue Reading
If you’re using Twitter, Facebook, LinkedIn etc. to drive traffic to your business – but the results are less than inspiring – you’re probably making fundamental mistakes during the conversion phase of the social media conversion funnel (see the infographic in this post).