Landing Pages

[How To] Use Traffic Segmentation and Landing Pages to Lift Your Conversion Rate

Reporting on the success (or failure) of your marketing campaigns is a massive pain. I’d rather stick a pitchfork in my ankle than wait for a monthly report from an IT department, or sit through a 30-slide presentation of Google Analytics charts by a business analyst. And it’s only getting worse now that the conceptContinue Reading

The 5-Minute Conversion Health-Check Scorecard

The conversion scorecard is a tool you can use to gauge the effectiveness (or readiness) of your landing pages, in a simple 20-question yes/no format. How to use the scorecard to score your page Answer each of the 20 questions as honestly as you can and tally the number of “Yes” responses to arrive atContinue Reading

The Landing Page Manifesto [Typographic Essay]

This post is the first in a series exploring the Landing Page Manifesto – which is a set of guiding principles for producing effective landing pages. The idea is to recognize the various elements required to address the complexities of conversion centered design, and teach it through the use of metaphor. Each follow-up post inContinue Reading

I Went to Your Homepage and All I Got Was This Lousy Conversion Rate

Nice T-shirt. Terrible way to spend your inbound marketing budget. There’s a simple point to be made here. When you’re sending multiple streams of inbound traffic to your homepage (or registration page, cart page) the original upstream ad message gets lost in a flood of generic multi-channel multi-product communication that dilutes the experience to theContinue Reading

The 7 Secrets of Social Media Conversion [INFOGRAPHIC]

If you’re using Twitter, Facebook, LinkedIn etc. to drive traffic to your business – but the results are less than inspiring – you’re probably making fundamental mistakes during the conversion phase of the social media conversion funnel (see the infographic in this post).

Landing Page Examples Collection [NEW]

Looking for some design inspiration for your next landing page? We’ve just started a new landing page examples section in the Unbounce blog where we’re going to feature the best examples of landing pages that we find on our marketing travels. In each post we’ll break down the anatomy of the landing page and lookContinue Reading

Why I Hated Landing Pages…

In November 2004 I had my first real encounter with marketing people. It was a horrible experience. I come from the user experience (UX) crowd, indulging in usability, interaction design, information architecture and other such altruistic endeavours rooted in a desire to make the web work better for “the customer”. The marketing guys had anContinue Reading

Don’t Say It’s Over – A Second Chance at Conversion

Here’s the scoop cowboy: They came. They saw. They didn’t care. Sad, and perhaps a little painful – if you take these types of thing personally. Maybe they weren’t ready? Unprepared even. I’m not here to instill false hope about your business model or promise you a golden chalice of optimized redemption. Really I’m not.Continue Reading

Can You Catch 4 Ping Pong Balls? – How Too Many Messages Can Kill Your Conversion Rate

What do ping pong balls have to do with conversion rates? It’s all about focus and “message reception”. Recently, Rick and I have been giving landing page workshops to small businesses and start-ups, and we always kick things off with a game that involves ping pong balls… and an unwitting volunteer. Our purpose is toContinue Reading

Guest Post on the VKIStudios Blog – Conversion Centered Design

For my latest post, I wrote about Lessons in Conversion Centered Design: 7 Arm-Twisting Persuasion Techniques for Your Landing Pages on the web analytics and internet marketing blog over at Overview The post uncovers 7 persuasive tactics for increasing conversion on your landing pages: Learn to point Let your visitors eat a grape TheContinue Reading

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