Love your content and it'll love you back.
Right now the fire is hot for quality content about content (see what I did there?).
So whether you’re just getting started, or a seasoned vet, all 5 of these posts are definitely worth a Friday or weekend read, if content marketing is your MO… Which it should be.
Rand Fishkin’s presentation from SEER Interactive’s SearchChurch is rock solid. 46 slides of high level, fun, simple, direct, and ultra important lessons (or reminders) about content marketing. And hey, it’s Rand, need I say more? If you don’t believe me, read this excerpt:
The Content Marketer’s Pledge
I [your name] pledge to create something remarkable. Something that people will love. Something that they will want to share. Something I can be proud of. And if it fails to achieve my marketing goals. I won’t give up. I will try again. My failures will be the failures I need to earn future successes and future customers.– Rand Fishkin
Brafton, who definitely practice what they preach, provide a nice reminder of the content marketing keystone, keeping your focus on your audience. Case in point; writer Sean Greene uses objective and research-based content to prove just how important those two elements are to your marketing goals, and this post does it well.
This week I stumbled upon Eric Wittlake for the first time, and ate this up with a spoon. He uses Heat’s infrographic to highlight the massive differences between a marketer and their audience (ie. you and ‘normal people’) to prove just how important it is to test your assumptions, he also suggests some pretty awesome tools to do just that. ;)
Need a little more of the ‘How-To’ when looking for smart content ideas? Bob Tripathi does a great job here breaking down 10 cornerstone methods like keyword based content, social listening, internal search & analytics and industry events & trends. Need content ideas? Yeah, start here.
Oh CopyBlogger, I can always depend on you. If you’re building a marketing program for content, this post is a must read. Though there may be many more where these came from, don’t even think you’ve mastered content marketing until you can confidently check off all 10 of these first.
Got a little more time on your hands? Also check out 98 Content Marketing Articles to Make You an Insomniac. Sorry *and* you’re welcome.
If there’s one thing Content Marketers can depend on, it’s that the masters in the space share great content in droves. Did you spot some others recently? I’d love if you shared them in the comments… me needs another fix!
Thank you for always delivering great posts. I have no idea why you don’t have more comments.
Question… Do you have any data on the impact of graphics or images on posts? Or do you have any good resources or posts you could point to on how to create engaging infographics or images?
Ohhh Todd, you’re in for a treat if you’re looking for a post on infographics. Keep an eye out for an epic (yes, epic) post on Monday.
Ask and you shall receive I guess, huh!
Also, thanks for the comment :)
Wait until MONDAY!!! Damn you! ;)
Thanks Georgina. You’re a peach!
Thank Georgiana for sharing our blog with your audience!
Since that particular one was published, we’ve released a number of new ones and our newest free white paper, How To Use Industry News for Content Marketing.
Well wishes and good hunting in business!
Evan Jacobs
Head of Creative & Digital, Brafton
You’re quite welcome and thanks for the update Evan!
Great post. I especially like how you said “It is not all about you.” There are many people who preach it, but are not able to take the focus off themselves long enough to focus on their audience. Great advice!
[...] is an awesome roundup of content marketing wisdom. Share this:MoreLike this:LikeBe the first to like this. Blog billy cripe, bloomthink, content, [...]
[...] 5 New Content Marketing Posts You Shouldn’t Miss [...]
[...] 5 New Content Marketing Posts You Shouldn’t Miss [...]
certainly enjoyed the way you explore your experience and knowledge of the subject!Keep up on it. Thanks for sharing the info home improvements uk
joy to read, I came across this site ages ago but I’ve only just decided to stop back and have a read of your articles. joy to read, I came across this site ages ago but I’ve only just decided to stop back and have a read of your articles.
joy to read, I came across this site ages ago but I’ve only just decided to stop back and have a read of your articles. fashion
joy to read, I came across this site ages ago but I’ve only just decided to stop back and have a read of your articles. Wedding Fashion
joy to read, I came across this site ages ago but I’ve only just decided to stop back and have a read of your articles. http://alltechfair.com/
I loved that car really amazing desgion. its very different types desgion. great work Real estate