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What’s in the ebook?
This 68-page guide will teach you everything you need to know about Conversion Centered Design (CCD) and the critical role that design and psychology play in increasing conversions.
CCD vs. UCD
The 7 Principles of CCD
CTA Design & Page Placement
Persuasive Copywriting
A/B Testing Your Designs
Designing for Mobile Conversion
Conversion-Based Page Templates
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Copyright 2017 Unbounce - The Landing Page & Conversion Marketing Platform
The Ultimate Guide to Conversion Centered Design
Using psychology & persuasive design to increase conversions
About the author
Oli Gardner is Unbounce's resident landing page expert. Oli's writing on conversion centered design and landing page optimization can be found on the Unbounce conversion blog and he's been featured on top marketing blogs including SEOmoz, Hubspot and Marketing Profs.
Unbounce Co-founder & Creative Director
"These guys are the best at what they do - they know their stuff. Just reading their various guides will be proof enough."
- Adeel Vanthaliwala, CEO/Co-founder, Incentivibe
A visual preview of the 7 principles of CCD