Ad Rank

Definition

An invisible value that determines the position of your PPC ad on the search results page, including whether or not it’s displayed at all. Ad Rank is primarily determined by your bid amount and the ever-nebulous Quality Score.

“The more relevant your keywords, ad text and landing pages, the higher your quality score and ad ranking.” — @wordstream
Tweet This

Resources

  1. What is Ad Ranking?
  2. One More Moving Part To Ad Rank – Don’t Get Left Behind!
  3. VIDEO: How Google AdWords Auctions & Ad Rank Work