content marketing for conversion

Content Marketing

Definition

The discipline of creating editorial content that serves a business objective, such as attracting prospects, establishing credibility or converting customers. Content marketing is about building a long-term relationship with your audience while delivering as much value and delight as possible.

“Marketing is about telling the world you're a rock star; content marketing is showing you are one.” — @Robert_Rose
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Resources

  1. An Open Letter to Content Marketers: You’re Missing the Goal
  2. What Content Marketers and Journalists Need to Learn from Each Other
  3. 13 Critical Questions for Content Teams