Geo-Fencing

Definition

Using technology that allows marketers to create a virtual radius around a real world area and then send messages to people’s mobile devices when they enter it. So long as you have permission, geo-fencing is an effective way to market to people who are in the right context to convert.

“As marketers, we must educate our audiences about what we are tracking and how we are using that data to benefit them.” — @nxfxcom
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Resources

  1. Powering Mobile Commerce with Geofencing, Behavioral Targeting, and Coupons
  2. How SMS Geofencing Inspires High Conversion Retail Foot Traffic
  3. Geo-Fencing is The Future of Mobile Marketing