what is growth hacking

Growth Hacking

Definition

The “lean startup” term for using conversion marketing tactics like content marketing, A/B testing and analytics to grow a company quickly and efficiently. Coined by Sean Ellis, who defines growth hackers as people whose “true north is growth.”

Sean Ellis unpacks the controversial term that he created.
“Growth is a continuous process — not just a set of tactics.” — @SeanEllis
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Resources

  1. 21 Actionable Growth Hacking Tactics
  2. 10 Content Marketing Growth Hacks [with Infographic]
  3. The Definitive Guide to Growth Hacking