what is inbound marketing

Inbound Marketing


A permission-based marketing approach that focuses on attracting leads through useful content, engagement and optimization. Coined by HubSpot CEO Brian Halligan, inbound marketing is all about developing awesome content to attract and convert qualified leads.

“If you have more brains than money, focus on inbound marketing.” — @GuyKawasaki
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  1. The 6-Step Inbound Marketing Process [Infographic]
  2. Marketing You Won’t Hate – Inbound vs. Outbound [Infographic]
  3. Inbound Methodology: The Best Way to Turn Strangers into Customers and Promoters of Your Business