Keyword Research

Definition

The process of discovering which keywords you should be targeting in your PPC campaigns.
Optimal keywords are relevant to your offering and are actively being searched for.

β€œIt's not always about getting visitors to your site, but about getting the right kind of visitors.
” β€” @Moz
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Resources

  1. Beginner's Guide to SEO: Keyword Research
  2. https://blog.kissmetrics.com/keyword-research-part-1/
  3. http://www.portent.com/blog/ppc/8-free-keyword-research-tools-ppc-advertising.htm