landing page optimization

Landing Page Optimization

Definition

The process of continuously improving the conversion rate of a landing page through A/B testing. To be successful at landing page optimization, you’ve got to balance customer feedback, intuition, best practices, rigorous research and – most importantly – #alwaysbetesting.

Oli Gardner explains why optimizing your landing page is often smarter than driving more traffic.
“Landing page optimization is a continuous process. There's no such thing as a perfect landing page.”
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Resources

  1. The Ultimate Guide to Landing Page Optimization
  2. The Most Entertaining Guide to Landing Page Optimization You'll Ever Read
  3. The Landing Page Optimization Guide You Wish You've Always Had