Optimization in conversion marketing

Optimization

Definition

The process of making something as effective and cost-efficient as possible. In conversion marketing, optimization is all about using A/B testing to achieve the highest possible return on your marketing activities with the least amount of money.

Conversion expert Chris Goward from WiderFunnel clarifies how optimization should really work.
“Never stop testing, and your advertising will never stop improving.” — David Ogilvy
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Resources

  1. The Beginner's Guide to Conversion Rate Optimization
  2. The Ultimate Guide to Landing Page Optimization
  3. What Conversion Rate Optimization Experts Often Forget About
  4. 10 Conversion Killers and the Hacks to Fix Them