remarketing definition

Remarketing

Definition

Tactics used by marketers to follow up with leads that expressed interest but haven’t converted, usually through automated or triggered emails. Remarketing to prospects who have self-identified as being interested in what you have to offer can help increase conversions.

“By focusing on people who have already demonstrated interest, remarketing can help increase conversions.”
Tweet This

Resources

  1. 3 Email Remarketing Ideas You Are Missing Out On
  2. Remarketing vs. Retargeting: What's the Difference?
  3. The Smart Guide to Email Marketing Conversion