definition of social media marketing

Social Media Marketing

Definition

The continuous process of posting targeted, useful content via social media platforms with the goal of driving qualified traffic to a blog post, website or landing page. For the greatest reach and effect, smart social media marketers create content that is representative of their brand and helpful to their community members.

β€œThe goal of social media is to turn customers into a volunteer marketing army.” β€” @jaybaer
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Resources

  1. How To Set Measurable Goals for Your Social Media Marketing
  2. The Social Media Cheat Sheet for Business
  3. [VIDEO] How to Make a Splash in Social Media
  4. A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts at the Best Time