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Using Overlays to Get More On-Site Conversions

Unbounce Conversion Optimizer Angus Lynch will teach you how overlays work and when you should use them. Plus, find out which offers to include based on buyer intent.

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Listen and learn on the go with Unbounce’s Call to Action marketing podcast. Tune in and get inspired in the car, while you cook, or at the gym.

12 Proven Ways to Convert With Overlays [FREE EBOOK]

90-97% of visitors to your website won’t convert.

I know… a little piece of my soul dies every time I think about it, too.

[Queue Morgan Freeman narrator voice] But not all hope is lost.

Marketers everywhere are using overlays to get more conversions from their existing website traffic — without running more campaigns, increasing their budget or redesigning their site.

And in our latest ebook, 12 Proven Ways to Convert With Overlays, we spill all their juicy secrets. (Okay, maybe not the one about what happened in Vegas.)

Get more conversions from your website traffic

This ebook will teach you how real companies are using overlays to score more subscribers, sales leads and sales — and how you can start planning your own overlay campaigns today.
By entering your email you'll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius.

In 12 Proven Ways to Convert with Overlays by Angus Lynch and Amanda Durepos (oh hi), you’ll learn:

  • What overlays are and why you should care
  • Real-world examples and case studies of companies using overlays to score more subscribers, sales leads and sales
  • Tried-and-true best practices to help you plan your own overlay campaigns

In short, it’s 40 pages of overlay inspiration and guidance to help you score more conversions from your existing traffic. Ya dig?

About Amanda Durepos
Amanda Durepos is Unbounce’s Blog Editor and an aspiring dog owner. Former gallery director and freelance blogger, she has a love for curating great content. Find her on Twitter: @amandadurepos
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  • thanks for sharing,hope it will be helpful to the growth of my business

  • This is indeed an amazing information!
    Though I am not using any of these mentioned in the list, I am afraid on your note:
    “If you’re not using exit popups yet, that’s a lot of money left on the table.”
    This is really a great alert indeed!

  • Carroll

    Look forward to reading this but I’m curious, why is there no exit overlay on this page?

    • Amanda Durepos

      haha Good eye Carroll. We should probably test VS the inline form in the blog post!

  • Hi Amanda,

    The Ebook- “12 Proven Ways to Convert your Overlays” was really helpful. The way you categorized into Lead generation, Revenue generation, Traffic shaping was amazing. The after delay option (in potential overlay triggers) was quite powerful. It is better if the Call to Action appears after 15 sec, so that a visitor gets time to read the post/ or to take a glimpse on the content.
    Groove’s CTA was killing, the concept was catchy. I liked the way how they used Learning to trigger people in filling the fields.
    But the exit discount part seemed a bit perplexed, hope you can help me out on that.

    • Amanda Durepos

      Hey Nishant, thanks for reading and for your comments. :) If you have any specific questions about exit discount overlays you can send me an email at amanda (at) unbounce (dot) com!

  • Thanks for sharing,hope it will be helpful to the growth of my business. Once again thanks

  • Ida Wallace

    An advertising overlay solves a frame within the same space, does not delay with user involvement, and does not avoid visitors from incoming or exiting locations. A pop up unlocks in a fresh browser space and affects with website steering and general user involvement. Since I am economics assignment writing service provider and assignment help folks writer. Most people aversion pop ups and overlays. And however many find them unmistakable, they are fast fetching one of the most actual ways to get additional subscribers and clues.