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The Facts & Fairytales of Conversion-Driven Content

Dan McGaw built the digital agency Effin Amazing by mastering content analytics and content strategy, and he wants to show you how to find and nurture more leads from your conte...

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The Art of Conversion…

This was part one.

Hi {FirstName}. you don’t know me. you’re not my friend. like me. at least pretend. don’t assume, prove. silence the doubtful. avoid back buttons. red vs. green. who cares. best practices? why are you practicing? how much is a mouse worth? one click? make it your click. encapsulate forms to get noticed. push people off fences. hurdles are for the olympics, not forms. fields are for farmers, not seeds of doubt. be a call to action for a day. know your customer’s shoe size. don’t make me think. use your confirmation page. krug your copy. send to real friends. embrace three-line emails. step away from the “submit” button. your ads don’t like your homepage. google+ google-. you’re a funnel. get a mirror for your vanity metrics.

use bullet points, not bullets…

Oli Gardner

About Oli Gardner
Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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