In honor of National Trivia Day (who knew?), it’s time to crack your knuckles, put on your thinking cap, and get ready for the most fun you can have as a marketer. We’ve put together 20 multiple-choice conversion brain teasers, each worth 5 points.
At the end you’ll have a score out of 100 that you can brag about in the comments, or hang your head in shame and go directly to our blog to learn what you should already know.
Remember to choose what you think is the best answer to each question. How hard can it be?
What is the most used testing method for improving conversions?
When you optimize, you should optimize for:
When does conversion rate optimization give diminishing returns?
What percentage of companies use split testing software?
What is the MOST important thing to test?
For every $92 spent acquiring customers, How much money is spent converting them?
What is the average amount earned per click on a banner advertisement?
48% of people clicked an ad because it showed a product they were already interested in.
What does HiPPO stand for?
When did A/B Testing originate?
In 2011 alone, Google ran roughly ______ A/B tests.
A page with video is _____ time more likely to appear in Google search results.
With your PPC adwords campaign, you should send your traffic to:
More than ____% of companies say they don’t have a landing page testing strategy.
What is the purpose of a transactional landing page?
What does ‘Bounce Rate’ mean?
What is A/B testing?
CTA stands for:
What is an evergreen landing page?
What is the difference between a Squeeze Page and a Landing Page?
Check your score against this chart to see how your rating best defines you as a marketer. Oh, and don’t forget to add it to the comments…
|Your Score||What it says about you|
|0-25||Erm, I think you might be in the wrong profession. Maybe you could be a used car salesman instead?|
|30-50||You are on the right path, young Jedi, but you should pay a bit more attention in class. I’d recommend you start with the posts listed below to bump up your skill levels.|
|55-75||Pretty darn decent! Well, that’s the cup-half-full version anyway. The bad part is that if you’re on the lower end of the scale here, you’re only really half a marketer. Just keep your score away from your boss.|
|80-100||You’re not having my job okay! Stay where you are and be brilliant for someone else. Wait, want a job at Unbounce?|
Tell all your Twitter followers how smart you are. And don’t worry, you can change the tweet text and input your score before it goes out.