PERSUADE BUT DON’T COERCE. BELIEVE YOUR OWN MESSAGE. DON’T MAKE YOUR CTA BIG JUST TO OVERCOMPENSATE. SHOW CONTEXT. BE RELEVANT. SUCCINCT. THROW AWAY COPY. THROW AWAY MORE COPY. USE DIFFERENTIATION AS A FILTER. BE OK WITH PEOPLE LEAVING. BE HUMBLE RE: YOUR BENEFITS. SURPRISE YOURSELF TO SURPRISE THE CUSTOMER. AUTHENTICITY RULES. ALWAYS. IF THE ACTION IS COOL YOU DON’T NEED TO CALL IT OUT. DRINK RED WINE. SEEK PRESSURE POINTS. OBSERVE. MAKE ORDINARY UNORDINARY (there’s no extra). GO BIG OR GO SMALL. IT DOESN’T MATTER. USE CONTRAST. USE DIRECTIONAL CUES. LOOK HERE vs CLICK HERE. YOU GET THE DIFFERENCE? IF YOU THINK I’M WRONG. TEST IT. PROVE IT. ME (A) VERSUS YOU (B). LOVE THE SHORT FORM. TELL EVERYBODY WHAT YOU DO UNTIL IT SOUNDS PLAUSIBLE. CLICK HERE. OR CLICK THERE. LEARN TO FEEL COMFORTABLE POINTING AT PEOPLE. EAT DIAMOND SHREDDIES. THEY CONVERT BETTER THAN SQUARES. WHITESPACE IS YOUR FRIEND. USE SHEEP AS A METAPHOR. I’LL LOOK WHERE YOU LOOK. SURPRISE PEOPLE FOR FUN. AND SIGNUPS. don’t shout… EAT YOUR OWN DOGFOOD. DON’T DO “WHAT IT TAKES” TO GET THE SALE. DO MORE. WRITE ABOUT IT. WORSHIP THE NOTION OF CONVERSION WHILST SLEEPING. BE A BADASS. DON’T FAKE ANYTHING. EVER.
– Oli Gardner
If you enjoyed this post, subscribe for updates (it's free)
Enter Our Free September Contest
Contest runs til September 15th. $11,000 of prizes to be given away. Enter now.
Get more clicks, leads and conversions on your landing pages
Sign up now for free and build, publish and A/B test your marketing campaigns for a higher ROI and more creative freedom than you've ever had.
Related posts:
- Increasing Lead Capture by 27% – A Conversion Optimization Case Study
- The 4 Truths of Conversion Marketing
- 544 Conversion Rate Optimization Tips
- Can You Catch 4 Ping Pong Balls? – How Too Many Messages Can Kill Your Conversion Rate
- Conversion Economics 101 – The Benefit of Landing Pages
And DON'T SHOUT YOUR MESSAGE. We get it. Promise. :)
(Terrific post!)
Yeah I should've included “dont' shout” in really small characters for extra irons – in fact I will do that noe.
oh man that was awesome
Oli – I'm going through a severe case of writer's jealousy after reading this post. Don't know if I've ever read a post and agreed with every word and had a hard time imagining how I'd add to or improve it – or write it in such an engaging way. Knock it off.
Thanks Stephen!
Sincerely appreciate your comments.
And I promise I'll do my best to suck a little more on my next post :)
BE BOLD. BE HONEST. BE UNAPOLOGETIC.
(This is awesome, by the way.)
and don't use ALL CAPS; makes it difficult to read.
[...] dies der erste Post in der Kategorie Conversion Rate Optimization ist, gibt es noch einen Link auf The Art Of Conversion in 200 Wörtern: PERSUADE BUT DON’T COERCE. BELIEVE YOUR OWN MESSAGE. DON’T MAKE YOUR CTA BIG [...]
Wow! Great post. I really enjoyed it.