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Using Overlays to Get More On-Site Conversions

Unbounce Conversion Optimizer Angus Lynch will teach you how overlays work and when you should use them. Plus, find out which offers to include based on buyer intent.

DID YOU KNOW WE HAVE A PODCAST?

Become a Better Marketer. Anytime, Anywhere.

Listen and learn on the go with Unbounce’s Call to Action marketing podcast. Tune in and get inspired in the car, while you cook, or at the gym.

Win Your Way to CTAConf [Prize Package Valued at $4000]

call-to-action-conference-contest-650
Tell us why you’re excited about coming to CTAConf… and we’ll send you fo’ free.
TL;DR: Create a landing page telling us why you deserve to go to CTAConf and you could win an all-expense trip to Call to Action Conference in Vancouver (a prize valued at over $4000).

You read the Unbounce blog regularly. You’ve taken the landing page conversion course, know the recipe for the perfect landing page and have seen many landing page examples.

Now it’s time to show us what you’ve got.

Your challenge

Create and publish a landing page in Unbounce (sign up here – it’s free) that answers one very simple question:

Why should we send you to the Call to Action Conference?

You can start from a template or just piece together a page from scratch. Surprise us. Impress us. Anything goes! Create your page and then submit it via the form at the bottom of this post.

What are we judging you on?

We are judging you on your landing page chops. #duh

But what does that really mean? Let’s break it down. We’ll be looking at:

  • The persuasive power of your copy
  • The clickability of your call to action
  • The expanse of your creativity (really, go wild and impress us!)
  • Your conversion rate. What are you doing to make us click? Or better yet, what are you going to do to make a bunch of people click? Drive a bit of traffic to your landing page and we’ll be really impressed. *hint hint*
  • Bonus: The early bird gets the worm. The earlier you get us your awesome landing page, the more time we have to look over it.

Mark your calendars: The deadline for entries is Friday, August 28th.

Our panel of judges will pick the best overall page (using our top secret algorithm) and we’ll post them on our blog in early September, just in time for the conference. Look out for a roundup of awesome reader-submitted landing pages (with a landing page optimization tip or two from some of our expert speakers and in-house marketing experts).

What does the Ultimate CTAConf Package Include?

In other words, why should you put your blood and sweat into making the best landing page ever?

First of all, you’ll win your way to Call to Action Conference (ticket, airfare, accommodation and more), hosted by Unbounce this September 13th – 15th.

The prize package includes:

  • One CTAConf ticket and one ticket to give a friend
  • One flight to Vancouver (up to $1000)
  • Three nights stay at the Granville Island Hotel
  • Your choice of a white water rafting excursion, stand up paddle boarding or a craft beer tour around Vancouver during the “Sunday Funday” before the conference

Oh, and I almost forgot to mention. Second and third place will also win free tickets to the Call to Action Conference.

Need inspiration?

Last year we held a similar contest and asked conference hopefuls to submit a landing page. If you need some inspiration check out some of the awesome submissions we received:

Ready?

Create and publish a landing page in Unbounce (sign up here – it’s free) telling us why we should send you to CTAConf, and submit it via the form below.

Happy landing page building!

PS: If you don’t want to make a landing page but still wanna come to the conference, we’ve got a special discount for our blog readers. Get an exclusive 30% discount at checkout by using the promocode “UnbounceBlog” until the landing page contest submissions end on Friday, August 28th.

Win Your Way To CTAConf

About Stefanie Grieser
Stefanie Grieser heads up International Marketing at Unbounce, helping to identify and pursue growth opportunities. In a past life, she worked as Events Strategist, organizing all the moving parts for Unbounce's Call to Action conference. Find her on Twitter @smgrieser.
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  • Wow this is an awesome chance to attend a conference that would usually be way out of my reach!
    I’ll definitely create a landing page! :)

  • We went to this conf last year (see hero pic above!!) and it was so well run, thought-provoking and the new friends we made — priceless!

  • I’m glad I’m a student so I had the time to create this concept and landing page in 50 hours in the last 5 days :D It was a lot of fun and I learned basic video editing and creating landing pages :)
    This is the landing page http://unbouncepages.com/conversionhero

  • I couldn’t resist making a page. This was a fun contest idea.