Build, Publish & A/B Test Landing Pages Without IT
Click me, squeeze me! Go on, I dare you.
Inspired by a conversion tip from our friends at Wider Funnel, where they suggest that BOB – the Big Orange Button – is an overtly clickable button color, I thought I’d talk a bit about what the web is doing to help improve marketing’s most important element – the Call To Action (CTA).
Buttons on the web have always been a bit lame, forcing designers to find creative ways to improve the customers’ level of click desire.
Well listen up, cos it’s all about to change. Sorta. Kinda. Perhaps in a little while.
Or right away if you use the Safari web browser (sadly I don’t – I’m still a Firefox lover).
Follow our simple guide and tweet your way to a more successful landing page campaign
Twitter can be used for way more than just educating the unwashed masses about your latest armpit scrubbing schedule. It can be integrated and monitored to enhance, promote and measure the efficacy of your landing page campaigns.
Our latest guide will show you how to create socially aware landing pages that have the ability to connect and interact with your visitors for a more intimate experience.
The September issue of the Conversion Marketing Report is a free 11-page pdf discussing the simple practices that you can employ to increase the effectiveness and conversion rates of your landing pages. We’re confident that these strategies will help you to produce landing page experiences that perform significantly better than what you are used to.
Bouncing is fun for kids, but for grown-up internet marketers it can mess with your conversion rate!
To Unbounce is to reverse the ugly trend known as bounce rate. Therefore the goal of every internet marketer in the world should be to unbounce their marketing. Great.
Logically, as you reduce the bounce rate, your conversion rate is likely to rise, although it’s not a purely reflective correlation. Reducing your bounce rate will keep more people on your landing page, being exposed to your brand and message. This has the effect of raising the number and likelihood of converting customers and hence your conversion will rise.
Look into my eyes and tell me I wouldn't look good on your landing pages!
Twitter is the biggest Social Media phenomenon of the current time, and as such should be leveraged as much as possible, while staying true to your authentic & respectful brand values.
Landing pages are used by marketers to receive traffic from many destinations, including Twitter. The basic theory with landing pages being that you have a single, easily digestible message to deliver, and a single required action you wish your customers to perform.
So how do we tie the two together? Well, one obvious way would be to create landing pages for the product or service you are marketing and send traffic to it via Twitter. But that’s not what we’re going to discuss today. Instead, I’d like to touch on how you can leverage this uber-trendy social media service to improve your landing page conversions when people arrive via other means (banners, AdWords, organic search etc).
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
