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Win Back Prospects with Better Cart Abandonment Emails [INFOGRAPHIC]

Paul Simon knows exactly how to get rid of a lover, but if you’re an ecommerce brand trying to win back shopping cart abandoners, you better start singing another tune. (What’s that, Justin?)

Our friends over at Email Monks put together this comprehensive infographic all about what makes your visitors leave and how you can be proactive about getting them back with optimized cart abandonment emails.

Are your shipping prices too high? Are you dealing with a pack of hedonic shoppers? The first step is to understand the psychology of why people leave — then you can get to work on how you can prevent it.

Ready to get started? Feast your eyes on the infographic below.

Cart Abandonment Emails Infographic (1)

Embed this infographic on your site

About Amanda Durepos
Amanda Durepos is Unbounce’s Blog Editor and an aspiring dog owner. Former gallery director and freelance blogger, she has a love for curating great content. Find her on Twitter: @amandadurepos
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Comments:

  1. software development company

    Great infographic!!! I have read your blog and i also read your all blog post here. I think, we need to great way to increase our business. Your article is very informative and helpful. So, I like your post and want to read all. Keep up good job! Thank you for sharing with us.

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  2. Jaroslav Pilny

    Hi, thanks for the infographics!

    What concerns me is whether cart abandonment emails comply with personal data protection. For instance, in the Czech Republic, you are not allowed to send commercial offers without previous consent of recipients. So if the person leaving the cart if the first-time visitor, won’t it be distracting for him/her when I force him/her to enter e-mail address and to agree with commercial offers at the very beginning of the purchase process?

    Thanks for your opinion.

    Jarda

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    • Kevin - EmailMonks

      In countries such as Czech Republic & Germany, as you are not allowed to send commercial offers without previous consent of recipients, you can send first email seeking the consent of the recipient. In this email, you can mention the benefits of receiving emails from your company, but make sure you don’t include any promotional content. Once you get a confirmation from the recipient, you can send second email as a cart abandonment email.

      PS: Many countries include their very own email laws so you need to strategize your email marketing accordingly.

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      • Alena

        Actually, that’s not true. In the Czech Republic you can’t send even the email with consent request. By local law It’s a commercial email as well.

        Every email mentioning name of your company and displaying your product and services (website link etc.) is considered commercial.

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  3. Jeeshi

    Thanks to share this articles and very nice post, the most of contents can be peas full for me.I really enjoyed the post.

    (0)
    Reply
  4. moviehdapp.org

    Awesome infographics, gonna see it now.

    (0)
    Reply
  5. Shivani

    The most of contents can be peas full for me.I really enjoyed the post.that’s not true. In the Czech Republic you can’t send even the email with consent request. By local law It’s a commercial email as well.

    (0)
    Reply
Comments