Think you’re a rockstar marketer? Let’s find out. Scan the list below and add up your total, multiply it by 2 and add a % at the end – that’s your rockstar score.
Everything that’s left is your marketing bucket list.
In no particular order (how lazy of me) …
- Get a difficult phrase to rank #1 in Google (i.e. not some random niche that anyone could rank well for)
- Get more than 100 comments on a blog post that you wrote
- Break the 1,000 retweet barrier for a single blog post
- Design an infographic – all by yourself
- Write an eBook
- Write a real book!
- Create a lead capture landing page to build a list of leads (you might want to give away the eBook you just wrote in exchange for email addresses)
- Set up an editorial calendar for content marketing
- Get a perfect AdWords Quality Score of 10, by crafting a beautiful ad and a perfectly matched landing page
- Set up a WordPress blog (sorry Drupal and Joomla, but I think you’re lame)
- Write a guest post on a big important site/blog (a collection of guest post writing tips here). As for where to write, I’d recommend SEOmoz, Smashing Magazine and Unbounce ;) as good places. Tip: make it your absolute very best work.
- Get 10,000 followers on Twitter without following more than 1,000
- Try a 5-second test with a total stranger to see if your homepage messaging is clear and concise
- Get enough RSS subscribers to your blog to be proud enough to show the number (I’d suggest > 1,000)
- Get your blog ranked in the top 150 of the Advertising Age Power 150 (this is not easy)
- Hit the 1,000 unique visitors per day milestone for your website/blog (unpaid organic search traffic)
- Make an eBook or whitepaper go viral by using a social exchange tool like PayWithATweet or CloudFlood. Read this case study on making an eBook go viral to see how it works.
- Run an online contest that requires social actions as part of the entry process (example of requiring a tweet to enter a contest. Note: the contest is over)
- Get asked to speak at a conference
- Actually speak at a conference (i.e. say yes) – I know Rand and Rick will needle me for this one
- Have the conference pay your expenses when you speak (including the bar tab)
- Get a stalker on Twitter (not a good thing – but it’s probably an indicator of your status)
- Run a webinar
- Get people to guest post on your blog
- Write a blog post (told you it wasn’t in any particular order) – you’ll be surprised at how many people haven’t ever written a blog post
- Run a PPC campaign
- Create a Facebook page for your business
- Get 5,000 people to “Like” your business on Facebook
- Write a list post (like the one you’re reading now). Tip: have a brainstorm to get as many ideas as you can for your list post then jam it out in an all-nighter (example: 101 Landing Page Optimization Tips).
- Go your whole career without referring to yourself as a “Guru”
- Run an A/B test
- Keep running A/B test’s until you actually get a conversion lift
- Use hashtags incorrectly in your Tweets to construct memorable or entertaining statements. e.g. #NotGonnaLieHoneyBadgersAreTotallyBadass
- Drunk tweet
- Regret drunk tweeting
- Delete your tweets because you regretted drunk tweeting (#FAILING can be a valuable lesson)
- Build a retention path for your customers and implement an email marketing “drip campaign” for it
- Use guerrilla marketing tactics to spread your message (doing some kind of branded trickery outside a conference so you don’t have to pay to attend)
- Run a successful affiliate program
- Get your company reviewed in a top blog like TechCrunch (nudge nudge Michael Arrington)
- Facilitate a co-marketing initiative to acquire new customers from a company whose customers closely align with your own
- Make a custom and useful 404 error page that can draw lost visitors back into your sales funnel. And throw in some humor to placate them a little.
- Do enough link building to give your website a Page Rank of 6
- Set up goals and funnels in Google Analytics to be able to report on conversion rates
- Be capable of answering c-suite questions such as: Which inbound channels are performing best? What’s our conversion rate?
- Increase your conversion rate of website visitors to signups by 10%
- Have a blogathon: write and publish 1 post to your blog every day for a month
- Create a marketing calendar: Mondays for SEO, Tuesdays for Content Marketing, Wednesdays for Conversion Rate Optimization, Thursdays for Email Marketing and Friday for Anlytics etc. And stick to it.
- Every time you hire a marketer for your team: give them this list as a task
- Do something else. Who wants to be a marketer their whole life?
What’s Your Rockstar Marketer Score?
Remember to count the ones you’ve done. Multiply it by 2 and you have your percentage.
For the record I’m at 68% … I’ve done 34/50.
(You’ll be able to add your score in after you click the link)
– Oli Gardner