If you read any marketing blogs, you know that landing pages live or die by the copy – but how can you write headlines that reliably convert? No copywriting arsenal is complete without this classic, easy-to-follow formula.
Writing effective landing page copy isn’t just about nailing a really clever pun. It’s about understanding that *real people* are behind every click on your landing page. If you know what makes them tick, then you’ll know what makes them click.
Is your landing page copy killing it… or is it killing your conversions? Before you write another word, check out these battle-tested landing page copywriting tactics.
We no longer live in the Mad Men era, so why should you follow Ogilvy’s advice when writing landing page copy? In this post, conversion copywriter Joanna Wiebe sets the record straight by challenging an old copywriting “best practice.”
Without a plan of attack, writing landing page copy that converts can feel like a shot in the dark. It doesn’t have to be that way – here’s a no-fail, 8-step process that will eliminate some of the guesswork.
No matter how beautiful your landing page is, it’s the actual words on the page that persuade prospects to click. If you’ve ever struggled to write high-converting landing page copy, then you need to read our new ebook. It won’t just make you a better writer – it’ll make you a smarter marketer and a cooler human being.
Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.
Sometimes conventional wisdom isn’t so wise. Here are three landing page copywriting “best practices” that could be hurting your conversions rates.
You don’t have to be Hemingway to write powerful landing page copy, but you have to understand what inspires people to take action. Don’t publish your page until you’ve followed this simple copywriting advice.
Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a simple but powerful psychological framework for reducing friction on your landing page.