Landing Page Copywriting

A Classic Formula for Gut Checking Your Landing Page Headlines

By , February 19th, 2015 in Landing Page Copywriting | 7 comments

If you read any marketing blogs, you know that landing pages live or die by the copy – but how can you write headlines that reliably convert? No copywriting arsenal is complete without this classic, easy-to-follow formula.

4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy

By , February 3rd, 2015 in Landing Page Copywriting | 11 comments

Writing effective landing page copy isn’t just about nailing a really clever pun. It’s about understanding that *real people* are behind every click on your landing page. If you know what makes them tick, then you’ll know what makes them click.

3 Professional Copywriters on What It Takes to Write Landing Page Copy that Converts

By , December 12th, 2014 in Landing Page Copywriting | 9 comments

Is your landing page copy killing it… or is it killing your conversions? Before you write another word, check out these battle-tested landing page copywriting tactics.

Everything You’ve Been Told About Copywriting is Complete Nonsense

We no longer live in the Mad Men era, so why should you follow Ogilvy’s advice when writing landing page copy? In this post, conversion copywriter Joanna Wiebe sets the record straight by challenging an old copywriting “best practice.”

A No-Fail Process For Writing Landing Page Copy That Converts

Without a plan of attack, writing landing page copy that converts can feel like a shot in the dark. It doesn’t have to be that way – here’s a no-fail, 8-step process that will eliminate some of the guesswork.

Your Advanced Guide to Copywriting for Conversion [Free Ebook]

By , December 9th, 2014 in Landing Page Copywriting | 3 comments

No matter how beautiful your landing page is, it’s the actual words on the page that persuade prospects to click. If you’ve ever struggled to write high-converting landing page copy, then you need to read our new ebook. It won’t just make you a better writer – it’ll make you a smarter marketer and a cooler human being.

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

By , November 4th, 2014 in Landing Page Copywriting | 19 comments

Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.

These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails

Sometimes conventional wisdom isn’t so wise. Here are three landing page copywriting “best practices” that could be hurting your conversions rates.

8 Simple But Powerful Landing Page Copywriting Tips

You don’t have to be Hemingway to write powerful landing page copy, but you have to understand what inspires people to take action. Don’t publish your page until you’ve followed this simple copywriting advice.

How to Reduce Friction in Your Landing Page Copy Using the Fogg Model

Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a simple but powerful psychological framework for reducing friction on your landing page.

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