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The Facts & Fairytales of Conversion-Driven Content

Dan McGaw built the digital agency Effin Amazing by mastering content analytics and content strategy, and he wants to show you how to find and nurture more leads from your conte...

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Landing Page Copywriting

Copywriting is the art and science of writing psychologically persuasive ads, landing pages and other content that inspires action.

Read up on best practice advice in the articles below, or check out some copywriting resources from The Conversion Marketing Glossary.