Is your landing page copy killing it… or is it killing your conversions? Before you write another word, check out these battle-tested landing page copywriting tactics.
We no longer live in the Mad Men era, so why should you follow Ogilvy’s advice when writing landing page copy? In this post, conversion copywriter Joanna Wiebe sets the record straight by challenging an old copywriting “best practice.”
Without a plan of attack, writing landing page copy that converts can feel like a shot in the dark. It doesn’t have to be that way – here’s a no-fail, 8-step process that will eliminate some of the guesswork.
No matter how beautiful your landing page is, it’s the actual words on the page that persuade prospects to click. If you’ve ever struggled to write high-converting landing page copy, then you need to read our new ebook. It won’t just make you a better writer – it’ll make you a smarter marketer and a cooler human being.
Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.
Sometimes conventional wisdom isn’t so wise. Here are three landing page copywriting “best practices” that could be hurting your conversions rates.
You don’t have to be Hemingway to write powerful landing page copy, but you have to understand what inspires people to take action. Don’t publish your page until you’ve followed this simple copywriting advice.
Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a simple but powerful psychological framework for reducing friction on your landing page.
Sleazy sales talk turns off prospects and dampens conversion rates. Here are 17 common phrases you should avoid using on your landing pages if you want to be taken seriously.
An ‘About Us’ page isn’t just about branding. It’s an opportunity to launch customers deeper into your marketing funnel. Here are some tips for making your About page copy more conversion friendly.