12 Beautiful Landing Page Templates Designed Just For You

landing-page-side

When some people hear the word “template” they think “cookie cutter” or “off the shelf” or other euphemisms for “dull and unoriginal.” But designing a great landing page template is no easy feat. You want it to be beautiful. You want it to be delightful. And most of all, you know that marketers need it to convert.

As part of our ongoing efforts to spread the gospel about single-purpose dedicated landing pages and Conversion Centered Design (CCD), we partnered with the awesome folks at Themeforest.

To get their design community excited about the new Unbounce landing page category we ran a contest, offering up a total of $11,400 in cash prizes for the best conversion-centered landing page templates in a variety of categories and verticals, from real estate and law, to agencies and startups.

All in all, we received 39 submissions, many of which would make an excellent starting point for your next landing page. Here’s the list of winners, along with some insights into why we thought these landing pages were a cut above the rest.

1. Approach – Beauty

Designer: G10v3

Prizes: Best Conversion Centered Design (Grand Prize), Best Beauty, Best Mobile Template

Approach-landing-page

Conversion Centered Design star G10v3 blew us away with Approach, the winningest Envato Template. I just love how happy this page makes me feel. The design itself is lighthearted and fun while giving ample space to show off the product and its benefits.

The button at the bottom smooth-scrolls back to the main focus of the page: the form. The page has one purpose. That purpose is to collect leads. And it executes this beautifully.

G10v3’s attention to detail is also a huge part of why we love Approach. The mobile landing page is just as stunning as the desktop version and the format makes sense – headline, key benefits, product shot, then form.

If the reader wants to find out more, they can keep scrolling and will eventually be met by a button that brings them back to the form.

2. Convert – Travel

Designer: Jen Gordon

Prizes: Best Travel Template, Best Bundle, People’s Choice Award

convert-travel-landing-page

Jen Gordon’s Convert travel landing page package comes with seven variations to customize and test.

She’s packed a ton of value in there, making it easy to appreciate the pride Jen takes in her work. The pages rely heavily on Conversion Centered Design, taking advantage of in-your-face directional cues and making great use of traveller-recognized social proof mechanisms, like Trip Advisor reviews.

In short, these pages are clean and simple with a strong focus on conversion.

3. Livre – B2B

Designer: Nutzumi

Prizes: Best B2B Template, Best Mobile Template

Livre-landing-page

Livre is simple and classy. The purpose of both the lead gen and click-through landing page template is obvious: “We want you to download our ebook.”

Nutzumi uses parallax design and smooth scroll beautifully, as though the page were built with those features in mind and not added as afterthoughts.

The mobile templates were designed effectively as well, with a logical order of information, big buttons for fat fingers and just the right sizing of everything. They communicate just as well as their desktop counterparts and adhere to the golden rule: 1 page, 1 purpose.

I’m still not entirely sure what a fisherman has to do with B2B ebooks, but the image is meant to be replaced anyway.

4. Fork – Lead Gen

Designer: ConversionLab

Prize: Best Bundle

fork-lead-gen

At first glance, it appears as though FORK offers multiple conversion goals.

There’s a lead gen form at the top, then a pricing grid further down with a CTA for each plan. The good news is that all the buttons in the pricing grid smooth scroll back up to the form, which has a couple of handsome suits staring down at it, directing you to fill it out. The page is simple, condensed and optimized for conversion.

Where FORK really shines though, is in its flexibility. ConversionLab has offered FORK in both lead gen and click-through style formats – with desktop and mobile versions of each – in several different colors. Someone put a fork in that.

5. The Signature – Commercial Real Estate

Designer: ProdigyStudio

Prize: Best Confirmation Page

signature-landing-page

The Signature is green. Very green. While I wouldn’t say the landing page is spouting best practices, it’s got a great looking confirmation dialogue box- a detail overlooked by many landing page template designers:

signature-confirmation-box

That attention to detail won ProdigyStudio the “Best Confirmation Page” award!

6. SaaS

Designer: surjthctly

Prize: Best SaaS Template

startups-landing-page

This startup template is very on-trend with many of the tech startup designs coming out of Silicon Valley and beyond.

The huge header block with a single hero image and parallax scrolling give the page a clean look while showing off the product.

The pricing grid is used as another piece of information that could trigger a conversion decision, but doesn’t include sign-up buttons. The CTA at the bottom enables a smooth scroll back up to the focus point: The form.

Aside from the nav links on the bottom (which I’d get rid of – links are leaks!), the only way to interact with the page is by filling out the form. A great strategy for lead generation.

7. Law Online

Designer: Xstyler

Prize: Best Law Template

law-online-landing-page

Law Online is clean, professional and focused.

Xstyler doesn’t get too fancy with this landing page template and that makes sense for the industry it’s intended for. When searching for a lawyer, I’d take “reliable” over “cutting edge” any day.

The phone number in the top right is dividing attention from the form a little bit, but customers in this industry may be more accustomed to inquiring over the phone.

8. Startups

Designer: Jen Gordon

Prize: Best Startup Template

startup-gordon-lp

For her startup template, Jen packs “18 Design Techniques to Drive Conversions” into one template, rather than offering multiple variations.

The result is a guided experience through the page. It feels like a choose-your-own-adventure… where everyone chooses the same adventure.

Although the Twitter widget Jen’s embedded serves up some solid social proof, it’s jam-packed with links to other pages. If only those leaks could be plugged!

9. Manhattan Education

Designer: mustachethemes

Prize: Best Education Template

manhattan-landing-page

Similar to the Law Online template, reliability is the name of the game here. The Manhattan Education template doesn’t strive for beauty, but it delivers what a prospective student would expect from an education landing page.

The focus is a bit scattered, but it leaves plenty of space for the kind of info that students need to decide whether to request a brochure. I’m a big fan of the directional cues provided by the students staring directly at the form.

10. MYFLAT – Real Estate

Designer: PixFort

Prize: Best Real Estate Template

myflat-unbounce

One of the MYFLAT template’s taglines, “The Beauty of Contrast,” says it all.

The neon accents on this page may not turn everyone’s crank, but that glowing CTA is hard not to stare at. Further down the page, key points are highlighted with the same color, offering the viewer’s eye some guidance through the different sections of the page.

The large hero shot and parallax scrolling are great features to show off the true star of this real estate landing page – the interior of the home it’s promoting.

11. CleanPix – Agency

Designer: Xstyler

Prize: Best Agency Template

CleanPix

Solid color contrast and creative directional cues are what made CleanPix stand out from the crowd.

The most important points are highlighted in red and the most relevant page sections are pointed to by arrows that are playfully carved out of the white space. It’s a really cool effect that directs attention where it needs to be.

12. DonateFuture – Non-Profit

Designer: pixeful

Prize: Best Non-Profit

donatefuture-landing-page

I love how the video on this page smacks you in the face. Due to its incredible ability to convey emotion, video has been used effectively to elicit donations on TV for years. There’s no reason it shouldn’t work just as well on the internet.

After that, DonateFuture follows up with pretty much every trick in the book to gather donations – quick updates on progress, easy-to-read icons showing advancement toward the goal and photos of other people just like you who have donated.

In this case, I don’t think the smooth scroll from the bottom to the top is necessary, but it’s great to see a focused goal.

Well, there you have it. Congrats to all the winners and a huge thanks to everyone who entered the contest. You can view the full selection of Unbounce landing page templates available in the Themeforest marketplace (Full disclosure: You have to be an Unbounce customer to use them).

Let us know what you think!

– Corey Dilley

Correction: An earlier version of this post indicated that “Approach” was the first template to be approved. Turns out that wasn’t true. But it’s still the most awesome.


About The Author

Photo of Corey Dilley

As Unbounce's Marketing Manager, Corey's job is to make sure Unbounce's inbound marketing efforts, partnerships and product launch campaigns drive measurable results. Corey's digital marketing stripes were earned by leading teams at ad agencies, online publishers and tech companies since 2005. Hit him up on Twitter at @CoreyDilley
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Comments

  1. Azizul Yusof says:

    Those are inspiring Landing Page Designs, Corey.

    But one thing they got in common is, they’re long pages. Which sometime is good and sometime is not.

    Will they be editable through unbounce? in a sense of making them shorter?

    • Corey Dilley says:

      Thanks Azizul! We were really happy with the templates the ThemeForest community was able to create. All of these templates can be uploaded into Unbounce. From there, you can customize them however you like. Deleting sections of the pages would be very easy.

  2. Phil says:

    Myflat is just awesome and the form on the upper right hand side of the screen captures attention.

  3. Susana says:

    These are nice templates for capturing emails, but I was really hoping you would have SOME OTHER TYPES of templates! I work in product comparison with affiliate partners which is equally as conversion oriented, yet you have no templates for that vertical at all. Will Unbounce ever create anything like that or should I just give up hope?

    • Corey Dilley says:

      Hi Susana,

      Although the screenshots we chose were of the lead gen versions of the templates, many of the winners of the contest have a clickthrough version as well, which don’t have a form.

      Between the templates within Unbounce and the new ones on ThemeForest, there are many without forms. Is there something specific you’re looking for that would make the templates more suitable for an affiliate campaign?

      • Susana says:

        Thanks for your reply Corey. What I’m after is a small selection of conversion optimized product comparison tables. The actual products or services don’t really matter, – they could be dslr cameras, local locksmiths, broadband providers, etc.

        • Corey Dilley says:

          Hi Susana,

          I can see how that would be more ecommerce specific. I just found out that if you’d like to request that a template be built for Unbounce, you can do so on their forum here: http://themeforest.net/forums/topic/item-requests/51 . Sometimes template authors just need some inspiration for their next project.

          Alternatively, if there’s a designer you really like on their site, you can click into their profile and see if they’re available for freelance work.

          Hope that helps!

  4. JOE says:

    Long landing pages seem to be whats hot, and all these examples prove that furthermore.

  5. I was wondering whether you had tested and proven conversion numbers for these templates. One feature of leadpages that is really good is that they rank and sort their landing pages based on conversion rates.
    Unbounce pages are 10x prettier, but I get the feeling that leadpages simple and data driven templates work better.

  6. Steve says:

    Just a correction for the “fun fact” about “Approach” template, The first template approved was “inspiron” by pixfort as you can see the approve timeline here:
    http://themeforest.net/category/marketing/unbounce-landing-pages?utf8=%E2%9C%93&order=asc&sort_by=sortable_at&categories=marketing%2Funbounce-landing-pages

  7. Marian says:

    Well designed landing pages indeed. Call to action in landing pages are very important. Sometimes client has no time to explore your site, it’s very important to them to know what’s next after seeing your landing page.

  8. Whitney Alexander says:

    Love this! I appreciate the work and time these creators put into these projects – very inspiring. Shout out to Jen Gordon, designer extraordinaire that made the list twice!

  9. slpw says:

    Some great inspirational examples here, what a showcase on effective landing page design!