Comments on: 7 Elements of a Winning Landing Page

By: 7 Elements of a Winning Landing Page | Unbounce | i-Lign Consulting

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By: Katie Gaston

Katie Gaston — Fri, 16 Sep 2011 16:20:04 +0000

Katie thinks this was an excellent article, has taken notes and is planning on using them to better her future personal / professional landing page setups! She would love to see some examples of what was described.

She also finds talking in the third person a little uncomfortable but was compelled to comment due to Oli’s excellent 3rd person introduction on the top right of the page. ^.^

Cheers. Looking forward to reading more.

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By: 50+ Examples of Highly Optimized Landing Page Design | NuzaRazzi

50+ Examples of Highly Optimized Landing Page Design | NuzaRazzi — Tue, 14 Jun 2011 00:17:17 +0000

[...] 7 Elements of a Winning Landing Page [...]

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Sun, 12 Jun 2011 23:23:03 +0000

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By: Matt

Matt — Wed, 25 May 2011 03:54:06 +0000

Oil,

Thanks for the explanations and potential modifications!

Matt

By: Oli Gardner

Oli Gardner — Tue, 24 May 2011 22:53:59 +0000

Hi Matt,
If you are referring to placing it on the right vs. the left – the rationale is that most people read left to right (obviously you have to address different cultural needs appropriately). A strong visual will draw the eye in leaving it to wander across to the area containing the benefits and CTA.

If you are thinking the benefits should be more prominent and take up more space – remember that this is a purely illustrative wireframe.

It can depend a lot on the design you are using. If your USP is contained within the hero shot (quite common to have a statement overlaid on a photo/diagram) then you might have a larger hero shot/USP that is at the top – and then you can bring up the benefits into spot #3.

Every layout will differ in some ways – often determined by the story you are trying to tell (either visually or through text).

By: Matt

Matt — Tue, 24 May 2011 22:27:02 +0000

Oil,

Can you better explain the underlying psychology of why benefits (# 2) is in the position you recommend instead of switching it with the current position for the “hero shot” (# 3)? Thanks for your help as, at first glance, I would think that they should be swapped. Of course, I am open to changing my mind on this! Just wanted your opinions. Thanks.

By: 50+ Examples of Highly Optimized Landing Page Design | Domain Slasher (www.domainslasher.com)

Thu, 14 Apr 2011 01:01:09 +0000

[...] 7 Elements of a Winning Landing Page [...]