To paraphrase Mary Poppins, “a spoonful of landing page sugar helps the bounce rate go down”.
Over the next 7 days (starting Monday), we’ll be rockin’ an un-boring short course in Landing Page Theory and you’ll be making more money from your internet marketing campaigns – guaranteed. In fact, I’m so confident that this series will improve your conversion rate, that I’ll refund the entire $0 that you aren’t paying for this free course if you’re not entirely satisfied.
Here at Unbounce University we get all steamy over the idea of higher conversion rates (true story), and for ‘one week only’ I’ll be donning the leather elbowed sweater to bring you 49 nuggets of wisdom/fact/supposition/superstition/falsehood in our action packed 7 Days to a Better Landing Page series.
Check back every day next week or subscribe to the Unbounce blog RSS feed to enjoy each lesson. Be warned, if you’re late for class I’ll have to discipline you, and that would be both awkward and inappropriate.
In the first post we’ll play doctor (and nurse) as we delve into the anatomy of a landing page. Are your landing pages like the Tin Man or do they have a heart?
Field trip time! Tuesday takes us out into the real world to find examples of landing page behavior outside the internet. We’ll learn how to become a better marketer through observation of what’s all around us.
In lesson 3 we explore the different varieties or flavors of landing page that exist out there and how they are being used for different types of campaign.
The ability to generate good leads lies in your ability to create something of value that is relevant to your target customers. In this post we’ll discuss the types of giveaway and processes for creating them.
Quite simply, this is the stuff you don’t want to do.
What’s the big deal with “Landing Pages”? Next Monday we’ll explain the rationale behind using a landing page in a marketing campaign and the ways in which it can benefit you with regard to conversion, reporting and getting to know your customers.
To round out the series I’ll be sharing a 7-step workflow to follow once you have a working landing page.
So there you have it. 7 days is all it’ll take to get you performing better than a blue pill or push-up bra ever could. Stop by and let us know what you think.
You might also want to check out our gallery of landing page templates for reference.
See you Monday.