Some random smart looking teacher types from WikiCommons
Landing pages are awesome, we all know that. They expand upon your ad message just enough to distill the concept into a bite-sized chunk of marketing goodness. They convert waaay better than the traffic you send to your homepage, and once you understand the basics, they’re pretty simple to put together.
Having said that, there are still a truck load of really really bad landing pages driving around on the old information superhighway.
That’s all about to change…
Or, specifically, your Inbox. It wouldn’t be appropriate to send our emails to an Inbox in the next cubicle. (FTR: I hope you’re not in a cubicle – that would be sad).
Drum roll…..
Starting soon (like hopefully April of this year), we’ll be unraveling a free course designed specifically with internet marketing types in mind. It’ll teach you all you ever wanted to know about architecting, designing, writing, optimizing and testing landing pages.
I know it sucks to have to wait, but I haven’t written a single word for this yet. It’s all bubbling in my head, waiting to be unloaded onto a big white screen (read: large iMac).
I’m glad you asked. As I build the curriculum (bullets in a text editor) – I’m going to be engaging you on Twitter (and the comments here) to find out what you really want to know about the Art & Science of Landing Pages.
If you’d like to discuss the Landing Page Master Class on Twitter – simply use the hashtag #LPOMC – and we’ll all get to see it.
If you want to make any suggestions, offer your assistance or just blab about the topic, please jump into the discussion below – this course will be created with you in mind so your input is invaluable.
Comment below with any specific things you;d like to see on the course.
Cheers
– Oli Gardner
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Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
Hi Oli, thanks for putting this masterclass together. One thing I'd love to learn personally are what are some quick wins I can immediately try to achieve. My problem is that I feel landing pages need to be part of some campaign, and while UnBounce makes creating landing pages really easy, the rest of the campaign needs organising too. Is this correct or am I completely wrong? I would love a list of things I could do with landing pages immediately.
That's an insightful question David. You are both correct and incorrect. Yes, you want to get your whole campaign in order to achieve the maximum opportunity for a successful conversion. Message match (the equality of your ad and the landing page) is very key here.
But there are many things you can use a landing page for that are purely utilitarian.
They enable you to solve problems quickly and painlessly.
A prime example would be for new companies who are in the middle of developing their product or website and need to put up a coming soon page.
With Unbounce you could very easily whip up an “about to launch” style page that includes a lead gen form to join the beta list or to be notified of when you launch.
This simple addition to the page means you will have a list of targeted customers ready and waiting when you open the doors.
Really glad you brought this up – I'll be adding it into the classes as an “other uses” of landing pages.
Hope that makes some sense.
Thanks, the coming soon page is a good idea. Looking forward to the
masterclass and I'll try to think of a few other suggestions for quick wins
too.