Build, Publish & A/B Test Landing Pages Without IT
The conversion scorecard is a tool you can use to gauge the effectiveness (or readiness) of your landing pages, in a simple 20-question yes/no format.
Answer each of the 20 questions as honestly as you can and tally the number of “Yes” responses to arrive at your score. The goal is to get a quick ballpark sense of how good you landing page is and how many rules your page is breaking. You probably wouldn’t want to do this exercise on a page that’s doing really well as rules and best practices are only a starting point and you should never interfere with a successful campaign.
Then take all your “No” responses and create a “To Do List” of things to improve on your page.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
[...] mehr Informationen dazu, schau in den zugehörigen Unbounce Blogbeitrag. Written by PW – the webconsulAugust 11th, 2010 at 4:38 pmPosted in LesetippsNeues JSXGraph [...]
Font Too Small to Read (Have consideration for people over 50, we read this stuff too.)rnrnI think your scorecard wouldl be useful, if I could read it. I presume it’s a graphic because it doesn’t scale up in my browser.rnrnReally, I can’t use it at all because of this.rnrnGlenn
Hi Glenn,
Thanks for the feedback. I’m going to make a web based version at some point – which will help with the size issue. My apologies that you were unable to read it properly. (Yes it is a graphic).
[...] The 5 Minute Conversion Health Scorecard by @unbounce [...]
As a Newbie, I am constantly searching on the net for articles that can guide me. Thank you
[...] この投稿は、The Unbounce Blog に掲載された、 Oli Gardner さんによる The 5-Minute Conversion Health-Check Scorecard [...]
[...] The 5-Minute Conversion Health-Check Scorecard, and here’s the longer list which I prefer. This entry was posted in Uncategorized by [...]
[...] try rating your landing page with the Conversion Scorecard to give you a to do list of things [...]
font is too small… i think landing page could be a source that can make influence of the audience.. so better optimized pages could get better audience.. i’m also using sales funnel to track the visit’s in & out.
Hi Bilal,
If you mean the font is too small on the graphic – just click on it and click again to get the full-size version – it should be fine then.
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