Comments on: Measuring Form Threshold on Lead Gen Landing Pages http://unbounce.com/lead-generation/measuring-form-threshold-on-lead-gen-landing-pages/ Landing Pages: Create, Publish & A/B Test Without I.T. Wed, 28 Jul 2010 23:09:50 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Oli Gardner http://unbounce.com/lead-generation/measuring-form-threshold-on-lead-gen-landing-pages/#comment-22 Oli Gardner Tue, 08 Sep 2009 21:03:07 +0000 http://unbounce.com/?p=308#comment-22 Good question Jeff. Any testing is tough when you have limited traffic, and if that's the case then A|Z split testing is the best option (vs MVT which requires a lot more traffic to be a valid method). A few pointers: You can learn from experience that your site doesn't get much traffic, and as such you should limit your split test to only 2 or 3 versions. The length of your landing page campaign is also relevant. If you are doing something that is short-term (a thanksgiving contest for example), then you would want to monitor the split carefully and make a decision about which becomes your champion page rather quickly. Knowing in advance that you should only use 2 or 3 options, you might want to just try the shortest and longest form versions, and see how different the conversion rate is. Then use this as influencing data for the next time you build one. In other words, develop a set of internal best practices based on your campaigns as you progress. This way you can bring valuable arguments to the next meeting on the subject and find the optimum form threshold over several campaigns rather than one. Good question Jeff.
Any testing is tough when you have limited traffic, and if that’s the case then A|Z split testing is the best option (vs MVT which requires a lot more traffic to be a valid method).

A few pointers:

You can learn from experience that your site doesn’t get much traffic, and as such you should limit your split test to only 2 or 3 versions.

The length of your landing page campaign is also relevant. If you are doing something that is short-term (a thanksgiving contest for example), then you would want to monitor the split carefully and make a decision about which becomes your champion page rather quickly.

Knowing in advance that you should only use 2 or 3 options, you might want to just try the shortest and longest form versions, and see how different the conversion rate is.

Then use this as influencing data for the next time you build one. In other words, develop a set of internal best practices based on your campaigns as you progress. This way you can bring valuable arguments to the next meeting on the subject and find the optimum form threshold over several campaigns rather than one.

]]> By: Jeff Wyatt http://unbounce.com/lead-generation/measuring-form-threshold-on-lead-gen-landing-pages/#comment-21 Jeff Wyatt Tue, 08 Sep 2009 20:54:05 +0000 http://unbounce.com/?p=308#comment-21 Good stuff Oli! What do you recommend if your site doesn't get enough traffic to get meaningful results in a reasonable amount of time? For example, if I only had enough traffic to decide between 3 options, what do you think I should do? Thanks! -Jeff (completely SOAKed) Good stuff Oli!

What do you recommend if your site doesn’t get enough traffic to get meaningful results in a reasonable amount of time?

For example, if I only had enough traffic to decide between 3 options, what do you think I should do?

Thanks!

-Jeff (completely SOAKed)

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