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EP. 03

Message Match... Where Art Thou?

EP. 03

Message Match... Where Art Thou?

If you go big in your paid ads, your landing page better back it up

The Photo Social is driving Facebook traffic to a landing page for its photographer mentorship program. In this episode, Oli discusses message match vs. design match, how “conversion context” varies between inbound channels, and how to make your testimonials believable. Oh yeah, and how soon is too soon to say “welcome”?

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Jade Luo