Thank you MnSummit!
If you're looking for my slides, the resources & tools I shared, and the Clarity Equation calculator, you're in the right place. The calculator isn't quite ready, but if you enter your email below, I'll send a link to the calculator when I've built it.
 
IMPORTANT NOTE: I will only send you one email - about the calculator - that's it. I have no interest in building a list, I just think this shit is really cool.

Get the Clarity Equation Calculator

GIMME THE CALC!
© Copywrong Oli Gardner 2016. Absolutely no rights reserved, because why would I?

 

Download the slides

(after I upload them - after my talk)

Full list of tools mentioned in my talk

UsabilityHub: for running 5-second tests

Readability-Score.com: for determining the Flesch-Kincaid reading ease score

Contrast Ratio Calculator: for measuring the contrast of your headline to its background

Link Counter Tool: for counting how many links you have on your page

The Unbounce Dejargonator: for finding the hype on your page

Anagram Genius: to find fun anagrams for fun

Should I Use A Carousel: No, you shouldn't. But here's the site that talks about it.

Typographic Golden Ratio: Find the optimal font parameters for your landing page.

ConversionXL Institute: Academic research, case studies and more.

 

 

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