This is the first of our new monthly product updates. My hope is to shed some light on where we’re taking the product by highlighting recent developments and leaking a few of our upcoming features.
In the spirit of transparency, we’d be stoked if you jumped in to discuss where we’re going and how it affects you and your marketing business needs.
Lead gen is top of mind for a lot of Unbounce customers so we’re making it a priority (see coming soon below). The latest additions are a series of pre-made dropdown lists and improved button support.
We added a set of pre-made lists to save you time when building your lead gen forms. Choose from Countries, US States, Canadian Provinces, States & Provinces together, days, months and more. If you want us to add any other lists to the system just drop us a line on our Get Satisfaction forum.
Your form buttons are now fully customizable, including support for graphical image buttons. Buttons can have 3 states, up/hover/active to enhance interactivity and you can position the button anywhere inside the form area to give you more layout freedom.
For anyone who isn’t graphically inclined or doesn’t have access to a design resource, our landing page templates can help you get your campaigns started. We’ve been adding new templates as we roll along and will be reworking all of them into a bigger collection in the coming weeks.
The latest is a video landing page template that also includes a feature list and social media icon which can be utilized for enhanced path relevance when doing social media marketing (via Twitter in this example).
If there are any specific template types you would like to see in Unbounce, please let us know on our Get Satisfaction forum.
While adding as many new features as possible, we’re also committed to making Unbounce the most usable landing page platform available. We are constantly testing the tool and evaluating feedback from you to see how we can make it easier to use. Here are a couple of changes we made that should make your life simpler.
Page sections are the foundation of the landing page editor. They let you segment your content into flexible and stretchable blocks. Typically you use them for adding header, body and footer type sections. With the new guides, it’s easier to see where the boundaries are and to drag them to resize.
We added this to your page details view so that you can take control of when your campaign should start. We realized that you need to publish your pages if you want to send them around to stakeholders or colleagues for review and also just for the peace of mind of looking at them in a live browser scenario.
Once you are confident that your page is ready for receiving traffic, simply hit the reset stats button to wind the counters to zero.
Over the next few weeks we’re going bananas over lead generation features and new landing page templates.
If you’re capturing user data you’ll love what we’re planning in our next release. Here’s a bird’s eye view of what we’re working on.
We’re working on a major overhaul of our templates that will make your job easier and more enjoyable. The next update will include improved visual designs and extra template layouts. We’re also working on some fully designed “samples” to illustrate what you can build with the Unbounce landing page editor.
Ok, that’s it for now. If you have a product feature wishlist, please let us know what you need and we’ll see about incorporating it into our roadmap.
Until next month.