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Unbounce Wins Best New Startup at Launch Party Vancouver 9

At the recent Launch Party Vancouver 9 (#LPV9 on Twitter), Unbounce got a great surprise by taking home the judges choice for startup most likely to succeed. It was a great event with a massive turnout from the local Vancouver startup and investment community and a strong contingent from Silicon Valley including Flowtown’s Dan Martell.

Huge thanks to the Bootup Entrepreneurial Society who puts on the Launch Party events, and to the 8 judges (Michael Arrington, Jason Bailey, Katherine Barr, Rob Richards, Amar Varma, Stewart Butterfield, Debbie Landa and Dean Prelazzi) who gave us the nod.

You can read more about the event at Launch Party HQ – and photos from the event are up on Flickr.

Rick Perreault & Jason Murphy accepting the superhero award. Photo by Jeremy Lim

A short video about Unbounce

Check out the Unbounce video we submitted to Launch Party.

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You should follow Oli on Twitter
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  • congratulations! you deserve it :)

  • Ron

    congrats, Ive been following your launch, very impressive. I own a physical business and am new to web markeitng.

    If I may ask… can you please describe for me what purpose a 'click through landing page' would serve and maybe give an example or two?

  • Kent

    Congrats guys!

  • oligardner

    Thanks Ron.
    A click-through landing page is typically used when you are driving a marketing campaign for a promotion. Instead of sending the traffic through to your homepage which has multiple messages and “wandering” paths – you send them to a targeted and singularly focused click-through landing page.

    Here you can expand upon your ad message with the goal being to provide enough information to “warm up” the prospect to increase their interest in your product or service.

    It's also a lot easier to provide the necessary level of detail (and do testing on your messaging) on a standalone page – vs your homepage or existing website template (for technical and political reasons normally).

    You can see some examples in our new Landing Page Examples section here: (they are broken down according to lead gen, click-through and some that were built using Unbounce).

    http://unbounce.com/category/landing-page-examp

    Hope that helps.
    Oli

  • oligardner

    Thanks Kent!

  • oligardner

    Thanks David, much appreciated.

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  • Carlo

    Belated congratulations on this guys.

  • oligardner

    Thanks Carlo, was a really fun event.