10 Inspiring Marketing Talks To Help You Kick-Start 2014

By , January 1st, 2014 in Online Marketing | 9 comments

Growth Hacker Inspiration

Well, look at that – the yearly wrap-ups and unwrappings are over and, somehow, it’s January already!

Before we know it, marketers, we’ll be knee-deep in execution mode. Just before we get there, it’s time to ring in the New Year by wringing out a few inspirational favorites from the fabric of the internet.

In no particular order (because ideas don’t pull rank), here are 10 awesome talks from around the web to kick-start some big thinking for the bright, shiny, blank slate of possibility that comes from a slightly new number to remember to use when we sign things. Not all of them are about marketing per se, but they all pack plenty of inspiring insights and actionable lessons for marketers:

1. Start with Why: How Great Leaders Inspire Action – Simon Sinek

You may have seen this already because it’s a classic TEDx talk and a great digital success story. Five years ago, author Simon Sinek single-handedly brought hitherto unheard of levels of cool to the lowly flipchart easel when his simple but powerful presentation took the sharescape by storm – even though it was only delivered to a small crowd. If you’re like me, every viewing still gets your cortical and limbic brains fired up for some serious ideation because “Why?” is still the best place to start.

2. Your Elusive Creative Genius – Elizabeth Gilbert

Stop psyching yourself out of creating by learning the difference between being and having a genius. Elizabeth Gilbert, author of a certain best-selling book openly chronicles her anxiety in the wake of the book’s success that future projects will be doomed to comparative mediocrity. She posits that borrowing from the Greco-Romans to change our perspective on genius might just save our artists from the perceived trappings of their crafts, and make creativity more accessible to all.

3. Creativity – John Cleese

Armed with more light bulb jokes than you can shake a stick at, Pythonite John Cleese waxed philosophical on creativity way back in 1991 when TED wasn’t yet something your gran was telling you about over Christmas dinner and asking if you’d heard of it. Cleese argues that creativity is a mode of thinking, not a talent, and something we can all train to improve. He effortlessly presents over 36 minutes of thought-provoking insight without a single visual aid, showing us all that you don’t need slides to rock it.

4. Friction in the Age of Persuasion – Terry O’Reilly

Canadian adman Terry O’Reilly explains why, paradoxically, making things harder can sometimes help them take off. Turns out increasing difficulty can build legitimacy and credibility to innovations like instant cake mix, or guide you to choices you may otherwise have overlooked like clever suggested donation amounts. Along the way he extolls the virtues of the humble checklist and makes us look a little closer at Yin and Yang. Check out his excellent radio show and podcast Under the Influence (formerly The Age of Persuasion).

5. The Greatest TED Talk Ever Sold – Morgan Spurlock

You don’t get much more transparent than Morgan Spurlock and his TED journey through the making of The Greatest Movie Ever Sold. The brand-sponsored talk pitches the film, which was funded entirely by product placement. Call it the Inception of plugs. Oddly comforting to both those who never sell out and those who do so for breakfast, this talk brings a Ban™ level of freshness to the murky, misunderstood waters of embedded marketing.

6. Winning the Story Wars – Jonah Sachs

Mythopoeia proponent Jonah Sachs argues that “inadequacy marketing” is just not gonna cut it in our post-broadcast era. He uses archetypal narratives such as The Hero’s Journey to showcase how, from Nike to Apple, the very best marketers are modern-day myth-makers.

7. Storytelling in the Age of Big Data – Julie Steele

Visualization expert Julie Steele takes us on a compelling jaunt across space and time as she connects stories, storytellers, and data in all its guises to show how important narratives are. Just for fun, she includes a little perspective on the history of the earth and our interpretations of time. It should make 2014 fly by rather quickly.

8. What Would You Do with Your Own Google? – Steve Yegge

Steadfast Googler Steve Yegge looks cat pictures dead in the eye then takes himself, and all of us, to task to tackle title-case Important Problems like capital-C Cancer. This call to Big Data arms was infamously billed as him quitting Google onstage, but apparently that was all in our heads. See also Yegge’s masterclass on delivering your presentation despite your slides disappearing down the rabbit hole of technical problems.

9. Women Entrepreneurs: Example, Not Exception – Gayle Tzemach Lemmon

Journalist Gayle Tzemach Lemmon speaks passionately about how supporting female entrepreneurship around the world will unlock a better economic future for all of us. Her overview of the resilience of women starting and running businesses in developing, war-torn and post-conflict areas will inspire you, regardless of which chromosomes you’re packing. It’s humbling to remember that getting your Silicon Valley startup off the ground may be hard, but it’s probably not as hard as launching in Genocide-era Rwanda or post-Communist Russia.

10. Fail Safe – Debbie Millman

In her wistful and insightful commencement address from May 2013 at San Jose State University, big brand designer Debbie Millman sees our New Year’s resolutions and raises us total tabular rasa rebirth. Paraphrasing Robert Frost, she asks us to start with a “lump in our throats and run” with an urgency fuelled by the whispered self-taunts of regret. Unfortunately, there’s no video available of the talk but it’s well worth a listen.

So what awesome talks are you revisiting as you gear up for 2014? Here’s to a brilliant year for marketers and marketing!

– Liesl Barrell

About The Author

Photo of Liesl Barrell

Liesl Barrell is a digital marketer, writer/editor, and extroverted expat. As Sr. Business Development Manager she tackles strategic partnerships for Unbounce. Ping her on LinkedIn, Twitter or Google+ for more awesomeness!
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Comments

  1. Duran Drake says:

    Hi,
    Liesl Nice sharing I hope all I could inculcate all these sense into my upcoming Conversion Strategies. But I am wondering that Do these Marketing Strategies would help in my Conversions.

  2. Duran Drake says:

    Well Reciprocating the Same for the New Year !!

    and Thanks a Zillion for the Link.

  3. Brian Couchman says:

    Nice ! I’ve only had time to watch Simon Sinek and John Cleese so far, and it’s funny because they are putting precise words on blurry thoughts I wanted to explore in 2014. All the talks look awesome, I’ll watch it all.Thanks a lot for sharing.
    And happy new year :-)

    • Liesl Barrell says:

      Hey Brian,

      Glad you enjoyed those talks & hope you love the rest, too! Be sure to let us know your thoughts on the others when you’ve had a chance to watch them, and share any favs we may have missed.

      Here’s hoping you have a kick-ass 2014!

  4. Rob Metras says:

    Glad to see my fave Mtl marketer , and Movember leader join Unbounce to work with that great team. Really liked this intelligence, you are such a diverse lateral thinker and implementer

    • Liesl Barrell says:

      Thank you so much for your kind words, Rob, it means so much coming from you. Glad you enjoyed the post and we’re wishing you much awesomeness in 2014!

  5. Jaqueline says:

    There is a new issue arising. Facebook has been tnhiatereng people who allegedly have multiple accounts (not Pages) that they must at login either choose Remove This Account or This is My Main Account before they are allowed access to their account.The reason it’s an issue is because some of us absolutely MUST keep our private personas ( real names ) and public personas ( stage names ) separate and unlinked. The Private Persona is used among friends and family; the Public Persona is available to fans and those within the industry network. Pages are linked to the account that creates it. So the Private Persona would not want to be the account used to create the Page for the Public Persona. To keep the fans from having access to the real name and friends and family for safety reasons means creating a second account for the Public personae28094then create a Fan/Business Page. Which was fine up until this weeke28094Facebook has just made this IMPOSSIBLE.It’s not just an issue for small-timerse28094it can and probably is affecting well-known figures as well. Facebook needs to wake up and understand not everyone can afford a separate computer and router for each and every person who lives in one household, and that there are special circumstances where the LEGITIMATE use of more than one account by an individual is NECESSARY, and stop tnhiatereng people over it!Thoughts? Workarounds?

  6. Check that off the list of things I was confused about.

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