Here at Unbounce, 2013 was the year of the webinar. As we explained on the blog and in our last webinar, over the course of the year we were surprised and delighted to watch our webinars became our No. 1 acquisition channel. By far.
So in the time-honored December tradition of “best of” lists we’ve rounded up the top 5 marketing webinars of 2013. Not only did these webinars have tons of attendees and thumbs-up online reviews, they presented new and useful tips and tricks to help you optimize your landing pages, A/B tests, social media engagement and content marketing.
Believe it or not, webinar recordings are hard to come by, but these 5 are the ones you can watch over and over again.
Guy Kawasaki is one of the web’s most influential marketing thought leaders with more than 7.5 million followers across all his social media channels. What better person to talk about building your audience and maintaining a strong following than him? More specifically, Guy will teach you:
Content is king, right? No, it’s not actually. Jonathon Colman, former Principle Experience Architect at REI and current Content Strategist at Facebook, will teach you why your content sucks and how to make it better. You’ll learn:
“The next time someone tells you bad design converts better than good design, punch them in the face.” It was quotes like these that kept people entertained during this one-hour #unwebinar.
Peep Laja is the founder of conversion rate optimization agency Markitekt and the popular blog ConverionXL. His “tell-it-like-it-is” approach is just the tough love you need to improve your landing page conversion rate.
In this webinar he takes a good look at a number of landing page examples and teaches you the lesser-known mistakes that are killing your landing page conversions. Think you might be guilty of screwing up any of the following? Watch the webinar recording to find out how to redeem yourself:
How did CopyHackers Joanna Wiebe & Lance Jones achieve a 33% lift across 11 startup sites? They focused and tested one thing: The value proposition headline.
This webinar is focused on the importance of your value proposition, pairing theory with real A/B test case studies. More specifically, the CopyHackers delve into:
This is a one episode in a three-part webinar series in which social pros from both Twitter and HootSuite (and who better to present on the topic, really?) dish out some Twitter advice to create and promote effective social media content.
For example, did you know that 32% of SMBs are attempting, but can’t keep up when it comes to social media and online marketing?
With that in mind, this webinar is geared toward small and medium-sized businesses and dives into the nitty-gritty details of Twitter. Even if you think you’ve conquered social, there might be some small tips and tricks in this webinar that you’ve never thought of, including:
Now I want to hear from you…
Let me know in the comments what you thought of these 5 webinars. Did you learn anything? Which one was the most valuable? Are there any must-watch marketing webinars from 2013 that I missed?