What is big content? Big content doesn’t just have to come in the form of an ebook. Big content can be an epic blog post. Big content can be a blog post series. An ecourse. An infographic. It can be a series of emails. A video. A series of videos.
According to Peter J. Meyers, big content takes effort, breaks molds and has longevity. It drives ideas.
These 10 “big content” pieces do just that. And they are some of the best online marketing content resources produced in 2013. In some cases, you may have to surrender your email, but in my opinion they’re worth it.
So, in no particular order, here are the top 10 Big Content Resources of 2013.
“No two customers are the same. Nor do they act the same on your site…so you shouldn’t send them the same email content.”
An email course sent to you by email. How meta. But in all seriousness, Vero’s 30-day email marketing course will teach you what you need to focus on to send one-to-one emails to your customers.
And it will show you how to optimize your emails as well. Chris will send you 7 emails chocked-full of email marketing tips, tricks and goodness that will help you increase your open-rates, click-through-rates and conversion-rates. After you finish the email conversion course, every email you send will be that much better.
If that didn’t convince you, here’s the full Email Conversion Course breakdown:
Did you know that only 1 in 10 marketers feel their lead generation campaigns are effective? Are you one of the 9 marketers who are not satisfied with their lead gen efforts? If so, download this ebook.
Hubspot is the king of lead generation. The tactics and strategies in this ebook have been tested over the past 7 years and have been used by 8,000+ HubSpot customers to generate more than 9.8 million leads in the past year. Yowza! That’s a lot of leads.
In this 42-page ebook, you’ll specifically learn:
Oli coined the term conversion-centered design (CCD), a discipline targeted specifically at designing experiences that achieve a single business goal. This is where landing pages come in. Learn (and then apply) everything you can about CCD to help increase your landing page conversion rates. This 68-page guide will show you the critical role that design and psychology play in increasing conversions.
More specifically, you’ll learn:
We stumbled upon this ebook when we read John’s blog post, What’s the Difference Between Blogging and Storytelling? The blog post and ebook alike really hit home the importance of storytelling across your marketing communications.
This 10-page high level ebook asks and answers the question: In a post-outbound world where most businesses are blogging and engaging on social media, how are we supposed to stand out?
You will learn how to:
Every now and then, one post just doesn’t cut it. PPC Heroes recognizes this. Rather than produce an ebook, they explore a complex search marketing topic in a week-long series of blog posts.
In August the heroes explored how paid search and Google Analytics work hand in hand. Though technical, these posts have some awesome visuals including screen shots, flow charts, videos and diagrams.
Read the PPC Hero blog post series ‘Making the Most of Google Analytics with PPC:’
By now, you know that content marketing is key to any inbound marketing strategy. It’s been a major buzz word throughout this past year.
But understanding the importance of content marketing and executing a streamlined strategy are two very different things. Did you know that, according to the ebook, 60-70% of content produced by B2B marketing goes unused? This stat proves there is some serious disconnect between content creators and content consumers.
This ebook will show you how to create a unified content strategy to achieve your specific marketing goals. Here’s the ToC:
The ebook was inspired by the success of the Help Scout newsletter, which turned into a growing community of 35,000+ subscribers.
Packed with research and case studies, it will show you why email is still the most powerful way for you to communicate with your audience and build a relationship over time. Then, once it has successfully proven the value and power of email marketing, the ebook will teach you proven email marketing tactics, from simple opt-in form tweaks to email copywriting tricks.
This 70-page eBook covers:
Calling all content marketers far and wide. This guide is the most extensive and detailed guide of advanced content marketing techniques (it really is).
It is full of tactical, immediately actionable ideas that you can implement. It looks slick. It’s logical order is easy to follow. It has useful screenshots and diagrams. And a ton of actionable to-do lists. Best of all, it has no content gate. It is free as free can be.
This massive infographic guide will teach you about all things content marketing, including how to:
YouTube. Not only is it the largest video site, it’s also the world’s second-largest search engine.
How does Zappos drive more than 250,000 visits a year to its website from YouTube? More importantly, how can you successfully market on YouTube? This isn’t an ultimate guide in the ebook sense. Rather it’s an epic blog post with a combined 1,352 social shares and a whopping 69 comments and counting! That’s some serious social proof. The in-depth post is your guide for marketing on YouTube and will cover:
You know that you should be using landing pages, but you might not know the best way to go about it. The landing page conversion course is the perfect way to take you from zero to hero in a few weeks.
In this 11-part course, our resident landing page expert, Oli Gardner, will walk you through everything you need to know to create high-converting landing pages with some expert tips and advice from some of the best online marketers around, including Peep Laja, Michael Aagaard, Rand Fishkin, Rich Page and more.
And that’s not all. It also includes step-by-step instructional videos so that you can follow along and create your own landing pages as you go.
Here’s The Landing Page Conversion Course breakdown:
Any must-read, must-have Big Content in 2013 that I missed?