Tweet This! 66 Quotes From Outspoken Marketers

By , May 30th, 2013 in Online Marketing | 29 comments

Looking for something to inspire your marketing? Just follow these 3 steps and you’ll be well on your way.

  1. Check out the Free Marketing Wisdom Preview. Not all 66 quotes are in the SlideShare, but just enough to give you a visual taste of what’s to come.
  2. Read this post filled with the best marketing quotes to make you all the wiser. They are broken down by category for extra convenience (you’re welcome)
  3. Pick your favorites and tweet away. But don’t worry, you get to change the tweets before they go out. Just don’t change the quote :)

Shortcut to the Best

  1. “Don’t use big words, they mean so little.” -Oscar Wilde


  2. “Start testing and stop arguing.” -Jon Correll


  3. “’I love being marketed to.’ Said no one, ever.” -Jess3


Conversion Rate Optimization

tweetables conversion rate optimization

  1. “Never Submit.” -Ryan Engley


  2. “Average conversion rates are meaningless. Switzerland on average is flat.” -Chris Goward


  3. “What you prefer or what your designer prefers dosen’t matter if it’s not getting you conversions.” -Naomi Niles


  4. “If content is king, then conversion is queen.” -John Munsell


  5. “I don’t care much for best practice – I care about conversions. That’s why I test.” -Michael Aagaard


  6. “Don’t optimize for conversions, optimize for revenue.” -Neil Patel


  7. “Your opinion doesn’t matter.” -Brian Massey


  8. “Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow” -Bryan Eisenberg


  9. “What you prefer or what your designer prefers dosen’t matter if it’s not getting you conversions.” -Jen Gordon


  10. “HiPPOs are idiots. Stay out of the zoo when it comes to optimization ideas.” -Oli Gardner

Copywriting

tweetables copywriting

  1. “Remove 50% of the copy on your page, then remove half of what’s left.” -Steve Krug


  2. “Don’t use big words, they mean so little.” -Oscar Wilde


  3. “Why waste a sentence saying nothing?” -Seth Godin


  4. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” -Leo Burnett


  5. “The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon.” -Robert Cormier

Data-Driven Marketing

tweetables data driven marketing

  1. “That which is measured improves.” -Karl Pearson


  2. “You have to know what strings to pull before you can becomes the puppet master.” -Dholakiya Pratik


  3. “Learn to love the data and, for heaven’s sake, write well.” -Ian Lurie


  4. “Measurement is Like Laundry. It Piles Up the Longer You Wait to Do It” -Amber Naslund


  5. “In God we trust. All others bring data.” -Edwards Deming

A/B Testing

tweetables ab testing

  1. “A/B Testing is about letting the customer do the talking, without actually talking.” -Siddharth Deswal


  2. “Don’t test the depth of a river with both feet.” -Boganzi Andrew, African Proverb


  3. “Not enough people are testing. It’s really depressing. If we could just get more people running very basic A/B tests, the impact would be huge to their bottom line, to their career, to their status in the company.” – Anne Holland


  4. “Start testing and stop arguing.” -Jon Correll


  5. “Running an A/B Test without thinking of statistical confidence is worse than not running a test at all.” -Peep Laja


  6. “I have not failed 10,000 times. I have successfully found 10,000 wats that will not work.” -Thomas Edison


  7. “Testing leads to failure, and failure leads to understanding” -Burt Rutan


  8. “If you double the number of experiments you do per year, you’re going to double your inventiveness.” -Jeff Bezos


  9. “The best thing about a failed A/B test is that it kicks you in the crotch, reddens your cheeks and makes you try harder the next time.” -Oli Gardner

Pay-Per-Click

tweetables pay-per-click

  1. “Every search has a story. Find it.” -Chris Thunder


  2. “Don’t bid more than you can afford! More often than not, the top position isn’t the most profitable.” -Aaron Levy

Social Media

tweetables social media

  1. “Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.” -Brenda S. Stoltz


  2. “Social media are tools. Real time is a mindset.” -David Scott


  3. “Content is fire. Social Media is gasoline” -Jay Baer


  4. “Our head of social media is the customer.” -McDonald’s


  5. “You are what you tweet.” -Alex Tew


  6. “I hear YouTube, Twitter and Facebook are merging to form a super Social Media site – YouTwitFace.” -Conan O’Brien


  7. “Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” –Corey Eridon

Email Marketing

tweetables email marketing

  1. “There are countless ways to build lists, but trust is what builds relationships.” -Hunter Boyle


  2. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” -Ramsay Leimenstoll


  3. “Email has an ability many channels don’t: creating valuable, personal touches – at scale” -David Newman

Lead Gen

tweetables lead generation

  1. “There is no black magic to successfully attracting customers via the web.” -Rand Fishkin


  2. “Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” -Eric Bower


  3. “The lead generation process starts by finding out where your target marketing ‘lives’ on the web.” -Wayne Davis


  4. “It’s important to decide on what types of leads you want at the middle & bottom of your sales funnel.” -Chris Knipper

Content Marketing

    tweetables content marketing

  1. “Content Doesn’t Win. Optimized Content Wins” -Li Evans


  2. “90% of your effort should go into creating great content, and 10% into link building.” -Cyrus Shepard


  3. “We wrote our first blog post before we wrote our first line of code.” -Jon Miller


  4. “The only way to win at content marketing is for the reader to say, ‘This was written specially for you’.” -Jamie Turner


  5. “Yesterday’s home runs, don’t win today’s games.” -Babe Ruth

General Marketing Goodness

tweetables general marketing goodness

  1. “The difference between winning and losing is most often not quitting.” -Walt Disney


  2. “Never let your campaigns write cheques that your website can’t cash.” -Avinash Kaushik


  3. “Done is better than perfect.” -Facebook


  4. “It’s always better to disappoint people up front than to piss them off later.” -Lance Jones


  5. “Find ways to get offerings people in front of the people most likely to love them.” -April Dunford


  6. “When all things are equal people buy price! When all things aren’t equal people buy value.” -Peter Ramsden


  7. “We need to stop interrupting what people are interested in & be what people are interested in.” -Craig Davis


  8. The Risk of Insult is the Price of Clarity.” -Roy H Williams


  9. “’I love being marketed to.’ Said no one, ever.” -Jess3


  10. “Creativity comes from a conflict of ideas” -Donatella Versace


  11. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” -Guy Kawasaki


  12. “Do not wait to strike till the iron is hot; but make it hot by striking.” -William B. Sprague


  13. “If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.” -Jim Stengel


  14. “The customer isn’t always right. But if you don’t listen to them, your product won’t be either.” -Oli Gardner


  15. “The most powerful element in advertising is the truth” -Bill Bernbach


  16. “A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide.” -Doug Brown

Have any stand out marketing quotes you would like to add to our list? Share them in the comments! PS – A big thank you to those of you who responded to my Tweets, you know who you are.

– Stefanie Grieser


About The Author

Photo of Stefanie Grieser

Stefanie is the Events Strategist at Unbounce where she strategizes, executes, and measures events to educate online marketers about landing pages & conversion. A digital marketer at heart, she previously managed Unbounce's online social community & blog. Find her on Twitter @smgrieser
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Comments

  1. Nile Lars says:

    I also want to add one little thought.

    Nobody is king in SEO as content is king….
    If your website doesn’t create business than you are away from term marketing…

    Thanks Stefanie Grieser for nice content…

  2. Some great quotes here. Thanks for putting them together

  3. Super Stef. Love this sort of thing, especially when it’s well organized and presents stuff I haven’t seen before. Love Brian Massey’s and #52. Feeling the need to add one of my axioms now, probably best suited for the copywriting bucket…

    You either get remembered or you get forgotten.

  4. Hunter Boyle says:

    Ah ha, so that’s what the quotes tweet was all about. Glad I caught it and thanks very much for the inclusion on such a cool list, Stefanie.

    Lots of good insights here. I have to confess that I especially like some of the funny ones: #29 and #54. And not just because it’s Friday afternoon. Thanks for sharing these!

    Cheers — Hunter

    • Thanks for responding to my tweet and providing that great email marketing quote Hunter. It’s was surprisingly difficult to find standout email marketing quotes, believe it or not.

      Also, our Creative Director, Oli Gardner, was very happy when you said #29 was one of your favorite. His reaction when I told him the news went something like this, “Yesssss!”

  5. @teresasims says:

    Great job Stef! Love the round up.

  6. Maria says:

    Stefanie, these are fantastic. Some obvious, others not…but all good to know, remember, and implement!

  7. Mark Ford says:

    Great collection.

    “If content is king, then conversion is queen.” is my favourite.

  8. Stefanie, all the quotes are cool and super marketing Quotes.

  9. Mehul says:

    Well all these qoutes are really awesome. i did updated some of them as my fb status :)

  10. This post is so full of WIN Stefanie! Thanks for compiling these…

  11. […] 66 Quotes from Outspoken Marketers (Unbounce) From Oscar Wilde to Seth Godin and Anne Holland, this post features short and sweet words of wisdom from the marketing world’s best and brightest. Check this out for 66 great marketing quotes that might actually make you smarter (or at least sound smarter). […]

  12. Hey, Stefanie;
    Thanks for putting together such a great list. I love this one: “I love being marketed to” (said no one; ever!). I’ve included it in my “Great Marketing Quotes” (Friday round-up; yesterday on my blog).

    I see a trend, and I am REALLY happy to see it: more and more people are trending toward a priority on producing a high quality content experience FIRST, and then just not worrying so much about SEO. Sure, that’s a slight over-simplification; but it’s still a helpful focus in our industry!

  13. Colin McGraw says:

    Really entertaining post. Switzerland is on average, flat. Haha.

  14. These are some phenomenal quotes that I found very inspiring. My personal favorite is this one:

    ““Don’t use big words, they mean so little.” -Oscar Wilde”

  15. sv4 says:

    Thanks for shared this quotes.
    Some of them are really very good.
    Regards
    Rocio

  16. […] ‘El contenido es fuego, el social media es gasolina.’ Jay Baer. Entre otras 65 cuestione…, en Unbounce. […]

  17. I have one i would like to add. It’s from marketing expert Dan Kennedy. He’s says:

    “It’s all math”.

  18. nehajason says:

    Great article and very good content. keep it up

  19. Array says:

    […] “Average conversion rates are meaningless. Switzerland on average is flat.” — Chris Goward […]