Copyright 2017 Unbounce - The Landing Page & Conversion Marketing Platform
@AlexisAntonelli
Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar
@desiraeo
I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.
@Ciao_Drew
Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.
As cheesy as they are, the marketers behind infomercials have perfected the formula for persuasion by following a very specific information hierarchy.
And believe it or not, applying a similar hierarchy to your landing pages can help you improve your conversion rates.
In this webinar, our Marketing Educator Princess Cornelio will critique an Unbounce customer landing page with the aim of eliminating excess copy, uncluttering the message and increasing conversions as a result — all with persuasive information hierarchy in mind. She’ll demonstrate how to identify if your landing pages suffer from information overload, and how to use lightboxes as a way to include nice-to-know information without adding excess clutter.
You'll learn:
Duration: 1 hour
Awesome: Naturally
As a Marketing Educator at Unbounce, Princess runs the workshop program for our customers. She either delivers them herself or collaborates with industry experts to produce high quality educational and actionable content. When she’s not workshopping, you can find her experimenting with new recipes or engrossed in a DIY home project.