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Landing Page Design Trends You Should Swipe Left [PODCAST]

swipe-left-design-trends-650
Image by Manju Shivacharan via the Statesman.

In recent years, interest in landing page design has been steadily on the increase. Just check out this graph from Google Trends:

landing-page-design

There’s a good reason for this pique in interest: marketers are slowly realizing that good landing page design creates a sense of trust and can ultimately lead to higher conversion rates.

That is, unless you’re losing sight of other important things, like making your unique value proposition the star of your page. Or making sure design never takes precedence over persuasive copy.

In this episode, we talk to Mark John Hiemstra, Content Marketer at Unbounce, about some landing page design trends that can actually do harm to your conversion rates – and how to determine whether they’re right for you.

In this episode you’ll learn…

  • Why (and when) parallax scrolling isn’t appropriate.
  • The easy conversion win that 97% of landing page designers are leaving on the table.
  • A recent design trend that should be exorcised from your landing pages.

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Mentioned in the podcast


About Stephanie Saretsky
Stephanie Saretsky is the Multimedia Producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
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Comments:

  1. Jim Ryan

    Sweet quick hit!
    Love how they emphasized how the Marketers and Designers should aim at working together and not against.
    At the end of the day, teams are all heading down the same road, towards a common goal, no need to add extra bumps and hills.

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  2. Rishi shah

    first impression is the last impression. it is really important for web design. if users don’t like the landing page they can’t going to watch other pages.

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    Reply
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